Case Studies

Product Launch Team Utilizes Mystery Shops and Audits to Ensure Rollout Success

Posted by TrendSource on January 31, 2019

Background and Client Objectives

A product team at a consumer electronics manufacturer was preparing for the launch of a new product at retailers nationwide and needed to both verify and optimize their retail partners’ in-store execution to ensure its success.

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Topics: Merchandise Audits, Mystery Shopping, Retail, Manufacturing

Myth Busters: How Focus Groups Dispel Corporate Assumptions

Posted by TrendSource on August 08, 2017

Background and Client Objectives

A top global children’s game manufacturer and entertainment brand wanted to understand how young consumers actually played their game.  Particularly, they wanted to know if young consumers understood game rules, to what extent they followed them, and whether there were untapped opportunities in the distance between formal and actual gameplay.

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Topics: Retail, Shopalong, Manufacturing, Focus Groups

Bridging Manufacturer and Retail Partner Interests Through Shopper Research

Posted by Admin on June 26, 2015

PHASE 1

Client Objectives

An electronics manufacturer with a long history as a TrendSource client was facing new challenges regarding customer expectations of their in-store experience within an unassisted retail sales environment. Specifically, the client was interested in a deeper dive to better understand the retail customer.

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Topics: Mystery Shopping, Retail, Shopalong, Manufacturing

Managing Products Through In-Store Retail Channels

Posted by Admin on June 26, 2015

PHASE 1
Client Objectives

During a key new product launch, retail partners of a global electronics manufacturer were provided training to ensure that Product X was properly positioned to customers seeking to make a purchase.

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Topics: Technology, Retail, Manufacturing

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