Case Studies

Product Launch Team Utilizes Mystery Shops and Audits to Ensure Rollout Success

Posted by TrendSource on January 31, 2019

Background and Client Objectives

A product team at a consumer electronics manufacturer was preparing for the launch of a new product at retailers nationwide and needed to both verify and optimize their retail partners’ in-store execution to ensure its success.

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Topics: Mystery Shopping, Merchandise Audits, Manufacturing, Retail

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