Background and Client Objectives
Before reconsidering their in-store marketing materials, a global consumer electronics manufacturer required in-depth knowledge about how consumers interacted with these materials. Specifically, they wanted to understand how the displays, aesthetics, and information within in-store marketing materials influenced purchase decisions for people interested in their products. What caught the eye, what was helpful and informative, what was interesting and appealing, and most importantly, how could they use this information to influence customer decisions? They came to TrendSource with these questions in mind.