We surveyed shoppers across the country to uncover the trends shaping this year’s Back-to-School season. The results are in, and are no doubt being felt on the front lines of retail even as we speak. Some highlights include:
- How influential different forms of advertising are in different shopping channels?
- What percentage of shoppers follow school-provided lists?
- How many schools require laptops and uniforms?
- How have budgets and shopping lists changed over the last year?
Find out the answers to these and more questions by completing the form below to download the full report.