Consumer Insights Studies and Industry Reports

2017 Back-to-School Consumer Report: Mandatory Spending

Posted by TrendSource on August 10, 2017

We surveyed shoppers across the country to uncover the trends shaping this year’s Back-to-School season. The results are in, and are no doubt being felt on the front lines of retail even as we speak. Some highlights include:

  • How influential different forms of advertising are in different shopping channels?
  • What percentage of shoppers follow school-provided lists?
  • How many schools require laptops and uniforms?
  • How have budgets and shopping lists changed over the last year?

Find out the answers to these and more questions by completing the form below to download the full report.

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Topics: Retail, CPG, Back-to-School, Manufacturing