Consumer Insights Studies and Industry Reports

2019 Alcohol Industry Report

Posted by TrendSource on August 08, 2019

Alcohol is big business—sure, cannabis is starting to encroach on the after work ‘take the edge off’ market, but alcohol remains as American as apple pie (which is also a type of moonshine). Among changing demographics, social attitudes, and relationships to substances, we thought it was a good time to put our finger on the pulse of the drinking nation.

How much and how often are people drinking these days, what are they drinking when they do, and what social situations particularly lend themselves to alcohol consumption in today's shifting social landscape? Also, what further insights can be gleaned from generational, gender, and income segmentations? We were honestly surprised by some of the results.

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Topics: millennials, Market Research, Consumer Insights, Consumer Research, Online, Omnichannel, Retail, Digital Technology, Consumer Insights Studies, Consumer Buying Behavior, Food, Alcohol

2019 Cannabis Industry Report

Posted by TrendSource on April 17, 2019

Our 2018 Cannabis Industry Report isn’t about the industry in isolation, it’s about the way it is already impacting consumers' perceptions of retailers, manufacturers, grocers, and restaurants. To what extent are consumers comfortable with these industries incorporating cannabis into their products and services, what is the best way for these industries to go about it, and how can they do so without alienating a portion of their consumer base? What kind of products do consumers want to see, who do they want to buy them from, and what kind of advertising will be most effective?

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Topics: millennials, Market Research, Food Service, Consumer Insights, Consumer Research, Online, Omnichannel, Retail, Digital Technology, Consumer Insights Studies, Consumer Buying Behavior

2018 Retail Industry Report

Posted by TrendSource on December 06, 2018

TrendSource’s 2018 Retail Industry Report is grounded in an analysis of the omnichannel faultlines across retail, particularly the tensions between in-store and online.

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Topics: millennials, Market Research, Consumer Insights, Consumer Research, Online, Omnichannel, Retail, Digital Technology, Consumer Insights Studies, Consumer Buying Behavior

2018 Grocery Industry Report

Posted by TrendSource on September 27, 2018

TrendSource’s 2018 Grocery Industry Report is centered around omnichannel adoption, asking, to what extent are consumers turning to digital solutions to fill in their grocery shopping gaps, what they like about in-store experiences that digital cannot replace, and how grocer’s can optimize both their in-store and digital operations.

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Topics: millennials, Market Research, Consumer Insights, Consumer Research, Grocery, Omnichannel, Digital Technology, Grocery Delivery, Consumer Insights Studies, Consumer Buying Behavior

2018 Food Service Industry Report: All About Casual Dine-Ins

Posted by TrendSource on July 10, 2018

TrendSource's 2018 Food Service Industry Report offers restaurant operators in-depth analyses of their customers' priorities, pain points, and paths to purchase. Breaking down consumers' relationships to the twenty most popular casual dining chains in the United States, such insights should help casual dining operators (and food service in general) increase check size and market share by offering avenues to appeal to distinct and similar segments of customers. 

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Topics: Market Research, Food Service, Consumer Insights, Consumer Research, Consumer Insights Studies, Consumer Buying Behavior, Health Food

2018 Convenience Store Industry Report

Posted by TrendSource on April 04, 2018

TrendSource's 2018 Convenience Store Industry Report offers operators in-depth analyses of their customers' priorities, pain points, and paths to purchase. Such insights should help operators increase basket size and capture market share. Highlights include:

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Topics: Market Research, Consumer Insights, Consumer Research, Retail, Consumer Insights Studies, Consumer Buying Behavior, C-Store

2017 Beverage Industry Report

Posted by TrendSource on November 09, 2017

Follow us on a deep dive into a slice of today’s beverage landscape in our 2017 CPG Beverage Industry Report. The report includes:

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Topics: Market Research, Consumer Insights, Grocery, CPG, Consumer Insights Study, Manufacturing

2016 Post-Holiday Consumer Insights Study

Posted by TrendSource on February 08, 2017


TrendSource Trusted Insight compared how consumers' pre-holiday purchase intentions translated into post-holiday realities with our 2016 Post-Holiday Consumer Insight Study. Fill out the form below to download the full report! You'll receive an email with the report and infographic.

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Topics: Market Research, Consumer Insights, Consumer Research, Consumer Surveys

2016 Pre-Holiday Consumer Insights Study

Posted by TrendSource on November 22, 2016


TrendSource Trusted Insight explored consumers’ holiday purchase intentions, influences, and preferences in the annual Pre-Holiday Consumer Insights Study. Fill out the form below to download the full report! You'll receive an email with the report and infographic.

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Topics: Market Research, Consumer Insights, Consumer Research, Consumer Surveys

2016 Consumer Study: Food Safety in Fast Casual Restaurants

Posted by TrendSource on October 18, 2016


TrendSource wants to help you understand your customers, so we sought to uncover the drivers behind food safety preferences and perceptions in the Fast Casual industry. Check out the results from our 2016 Consumer Study: Food Safety in Fast Casual Restaurants. 

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Topics: Market Research, Food Service, Fast Casual, Food Safety