Consumer Insights Studies and Industry Reports

2019 Cannabis Industry Report

Posted by TrendSource on April 17, 2019

Our 2018 Cannabis Industry Report isn’t about the industry in isolation, it’s about the way it is already impacting consumers' perceptions of retailers, manufacturers, grocers, and restaurants. To what extent are consumers comfortable with these industries incorporating cannabis into their products and services, what is the best way for these industries to go about it, and how can they do so without alienating a portion of their consumer base? What kind of products do consumers want to see, who do they want to buy them from, and what kind of advertising will be most effective?

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Topics: millennials, Market Research, Food Service, Consumer Insights, Consumer Research, Online, Omnichannel, Retail, Digital Technology, Consumer Insights Studies, Consumer Buying Behavior

2018 Retail Industry Report

Posted by TrendSource on December 06, 2018

TrendSource’s 2018 Retail Industry Report is grounded in an analysis of the omnichannel faultlines across retail, particularly the tensions between in-store and online.

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Topics: millennials, Market Research, Consumer Insights, Consumer Research, Online, Omnichannel, Retail, Digital Technology, Consumer Insights Studies, Consumer Buying Behavior