Consumer Insights Studies and Industry Reports

The Truth Behind Brand Loyalty: 2015 Consumer Report

Posted by Admin on November 24, 2015

What’s In This Report?

Brand Loyalty Study

TrendSource wants to help you understand your customers, so we decided to find out how brand loyalty is expressed by different generations. We examine the who, what, when, where, and why of brand loyalty.

Some highlights:

• Generational differences in consumer behavior
• Brand loyalty drivers
• What influences a positive customer experience

Download the Study