advanced-analytics

Advanced Analytics

Our analytics team is on hand to provide advanced analytics that turn data into insights utilizing inferential parametric and non-parametric statistical models. They collaborate in every stage of the project from the initial research question formulation to data collection, analysis, and visualization.

Advanced Analytics

competitive-benchmarking

Competitive Benchmarking

Custom-designed market research enables businesses to navigate their competitive landscape, turning challenges into opportunities. This may involve multiple types of data collection methodologies and is presented in an easily digestible format to drive strategic decisions.

Competitive Benchmarking
competitive-pricing

Competitive Pricing

Audits are conducted at competitors’ locations to find prices of items from either a pre-defined SKU list or in an undefined manner for entire departments (in support of new store openings).

Competitive Pricing Audits

customer-intercepts

Customer Intercepts

Tablet-equipped Field Agents are positioned in or outside of locations to engage customers to understand customer expectations, awareness and provide feedback on their experiences regarding your products and services.

Customer Intercepts

customer-satisfaction

Customer Satisfaction Surveys

Customers (or guests) voice their opinions about products, services and/or employee interactions via online link, mobile app and/or integrated voice response (IVR).

Customer Satisfaction Surveys
mystery-shopping

Mystery Shopping

Field Agents provide an unbiased third-party view of customers’ experience while interacting with products, services and employees. These can be done in client or competitor locations to assess service.

Mystery Shopping
online-communities

Online Communities

A qualitative research methodology that leverages conventional social media tools to bring a group of pre-recruited individuals together on an online platform. Executed via a virtual focus group setting, online communities are a strong tool to determine brand perceptions, customer experience strengths and weaknesses as well as understanding the needs of the end consumer to design new products or improve on existing products.

Online Communities
panel-surveys

Panel Surveys

Online surveys conducted on a set of individuals defined by criteria to determine demographic information, habits and opinions.

Panel Surveys

audits

Audit Programs

Audit programs allow clients to measure brand positioning, assess in-store execution, and evaluate marketing & promotion placement.

Audits

rewards

Rewards & Recognition

A mystery shop program that begins as an unrevealed interaction with employees and involves a revealed interaction that is designed to reward employees on the spot for exercising great judgment or customer service.

Rewards & Recognition

shop-alongs

Shop-Alongs

A qualitative research methodology used to understand the behavior and attitudes that influence the consumer’s purchase decision at the time of purchase.

Shop-Alongs
cms-compliance

CMS Compliance

Custom Medicare/Medicaid Secret Shopper Compliance Programs are designed to help mitigate the extreme risks of non-compliance and evaluate overall customer service to internal standards.

CMS Compliance