FOR IMMEDIATE RELEASE:

 Back-to-School Consumer Insights Study: Schools Require Technology for Back-to-School Shopping This Year

 San Diego, California – July 18, 2016 - TrendSource Trusted Insight, a market research and strategic consulting firm, sought to uncover this season’s latest and most important back-to-school shopping trends, surveying nearly 1,700 respondents in its 2016 Back-to-School Consumer Insights Study. The study found that schools influence consumers’ shopping lists more than expected.  Though only 41% of respondents intended to purchase electronics, almost half of them were doing so because their child’s school requires the technology. 

 And while the basics remain the same—common school supplies appeared on 94% of our respondent’s shopping list—shoppers do not intend to merely throw a little of this and a little of that in their cart.  Three-quarters of respondents indicated that local stores provide them with a list of required school supplies, and 63% of those respondents indicated they would purchase everything listed.  School-mandated shopping lists did not govern one category, however—fashion and apparel, where only 17% of respondents indicated they would be shopping for school uniforms.

 About this Study:

TrendSource Trusted Insight conducted this research study by surveying North American Field Agents in the MSI database between June 6 and June 19, 2016. The results represent 1,699 online respondents who opted in to participate voluntarily. TrendSource Trusted Insight has the unique distinction as a market research organization that is an ISO 9001:2008 certified company.

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