FOR IMMEDIATE RELEASE:
Consumer Insights Study: For Restaurants Experiencing Food Safety Scares, All is Not Lost
San Diego, California - October 19, 2016 - TrendSource Trusted Insight, a market research and strategic consulting firm, dug deep into consumer perceptions of food safety in a recent Consumer Insights Study, surveying nearly 3,000 consumers in its Consumer Insights Study: Food Safety in the Fast Casual Industry.The study offers hope to restaurants that find themselves embroiled in a food safety scare: only 39% of respondents indicated that a foodborne illness outbreak would prevent them from returning to the offending restaurant with 61% saying they would ultimately return under the right conditions. The study offers insights into how restaurants can accelerate their return and visually communicate their commitment to food safety.
Additionally, respondents confirmed something we already expected: the younger the customer, the more likely they are to take to social media to complain about subpar dining conditions. Nearly half of millennials and Gen Xers (48% and 46%, respectively) indicated they would post complaints on Facebook, Yelp, or Twitter. Such postings obviously stand to damage a restaurant’s reputation among current and potential customers, especially as it becomes a primary avenue of transmitting opinions and impressions among friends and strangers alike.
Further topics of inquiry include: How do customers perceive different ethnic cuisines and their relationship to food safety? Which particular cuisine is most associated in customers’ minds with safety and which with risk? How does the frequency with which customers dine out shape their understanding of, and attention to, food safety? Do customers believe that organic, GMO-free, and/or anti-biotic free food is more or less likely to make them sick?
About this Study: TrendSource Trusted Insight conducted this research study by surveying North American Field Agents in TheSource database between August 25 and September 11, 2016. The results represent 2,969 online respondents who opted in to participate voluntarily. TrendSource Trusted Insight has the unique distinction as a market research organization that is an ISO 9001:2008 certified company.
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