TrendSource 2017 Retail Industry Report Shows the Battle Between Online and Brick-and-Mortar Continues
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Topics: Consumer Behavior, Retail, Digital Technology, Consumer Insights Studies, Consumer Buying Behavior
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Post-Holiday Consumer Insights Study: Spending Increases Are Predominately Online
San Diego, California - February 9, 2017 - TrendSource Trusted Insight, a market research and strategic consulting firm, compared consumers’ pre-holiday purchase intentions, influencers, and preferences with their post-holiday realities in the annual Post-Holiday Consumer Insights Study.
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Topics: Consumer Behavior, Retail, CPG, Consumer Insights Studies, Consumer Buying Intentions, Consumer Buying Behavior
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Pre-Holiday Consumer Insights Study: In-Store Events Can Help Retailers in Amazonian Struggle
San Diego, California – November 22, 2016 - TrendSource Trusted Insight, a market research and strategic consulting firm, explored consumers’ holiday purchase intentions, influences, and preferences in their annual Pre-Holiday Consumer Insights Study.
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Topics: Holiday Shopping, Consumer Behavior, Retail, CPG, Consumer Insights Studies, Consumer Buying Intentions
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Grocery Consumer Insights Study: Threats Looming But Chains Sill King
San Diego, California - June 21, 2016 - TrendSource Trusted Insight, a market research and strategic consulting firm, investigated the nation’s grocery shopping trends, seeking to uncover where consumers shop, how often, and why in its 2016 Grocery Consumer Insights Industry Report.
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Topics: Grocery, Consumer Behavior, Digital Technology, Consumer Insights Studies
This year’s Mother’s Day Consumer Insights Study revealed that nearly 80% of those shopping for Mother’s Day intend to spend $100 or less, around the same as they did in 2015.
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Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Data Collection
TrendSource collected data from 1,000 consumers by surveying them before and after the holiday season to determine the differences between intent and actual shopping behaviors. Results revealed that while consumers enter the holiday season with a spending plan based on previous shopping habits, their actual purchasing behaviors tell a different story.
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Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Data Collection
TrendSource Trusted Insight unveiled its 2015 back-to-school shopper insights this week. The results of 2,873 completed surveys by online respondents yielded interesting tech spending trends among parents of young students.
Spending is on the rise, particularly for pre-schoolers. Of those purchasing technology products, 70% shopping for pre-school, 75% shopping for elementary school and 74% shopping for
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Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Back-to-School, Data Collection
TrendSource Inc. announced a strategic engagement with Sizzler to improve employee engagement and effectively increase customer loyalty through a unique integrated solution that will merge mystery shopping and guest satisfaction survey results into one insights platform.
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Topics: Market Research, Consumer Insights, Customer Experience, Consumer Behavior, Data Collection
TrendSource’s 3rd annual 2014 Post-Holiday Consumer Insights Study, administered after the conclusion of the 2014 Holiday season, revealed year-over-year consumer shopping and gift-purchasing insights as well as buyer intentions vs. actual outcomes.
Among the key insights from the survey results is the increasing use of mobile technology by consumers compared to previous years. 30% of shoppers reported buying items via a mobile device, up from 22% in 2013, and 20% in 2012. Mobile technology
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Topics: Market Research, Consumer Insights, Consumer Research, Holiday Shopping, Consumer Behavior, Data Collection
Recently, TrendSource conducted their third annual Pre-Holiday Consumer Buying Intentions Study and results revealed retailers Walmart, Target & Kohl’s as top shopping destinations this holiday season. The market research company sent researchers out during peak Black Friday hours to assess the customer experience at the three retailers
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Topics: Market Research, Consumer Insights, Holiday Shopping, Black Friday, Consumer Behavior, Mobile Market Research
