This year’s Mother’s Day Consumer Insights Study revealed that nearly 80% of those shopping for Mother’s Day intend to spend $100 or less, around the same as they did in 2015.
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Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Data Collection
Consumer Intentions vs. Behaviors: Online Purchasing Higher than Expected
Posted by
trendsourceuser on 17 February
TrendSource collected data from 1,000 consumers by surveying them before and after the holiday season to determine the differences between intent and actual shopping behaviors. Results revealed that while consumers enter the holiday season with a spending plan based on previous shopping habits, their actual purchasing behaviors tell a different story.
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Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Data Collection
Tech Spending on the Rise for Young Students: 2015 Back-To-School Insights
Posted by
trendsourceuser on 19 August
TrendSource Trusted Insight unveiled its 2015 back-to-school shopper insights this week. The results of 2,873 completed surveys by online respondents yielded interesting tech spending trends among parents of young students.
Spending is on the rise, particularly for pre-schoolers. Of those purchasing technology products, 70% shopping for pre-school, 75% shopping for elementary school and 74% shopping for
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Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Back-to-School, Data Collection
Sizzler Launches Integrated Market Research Program with TrendSource
Posted by
trendsourceuser on 25 June
TrendSource Inc. announced a strategic engagement with Sizzler to improve employee engagement and effectively increase customer loyalty through a unique integrated solution that will merge mystery shopping and guest satisfaction survey results into one insights platform.
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Topics: Market Research, Consumer Insights, Customer Experience, Consumer Behavior, Data Collection
TrendSource’s 3rd annual 2014 Post-Holiday Consumer Insights Study, administered after the conclusion of the 2014 Holiday season, revealed year-over-year consumer shopping and gift-purchasing insights as well as buyer intentions vs. actual outcomes.
Among the key insights from the survey results is the increasing use of mobile technology by consumers compared to previous years. 30% of shoppers reported buying items via a mobile device, up from 22% in 2013, and 20% in 2012. Mobile technology
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Topics: Market Research, Consumer Insights, Consumer Research, Holiday Shopping, Consumer Behavior, Data Collection
Many industries have seen rapid change over the last 25 years and market research is one of those. Changes in technology, the advent of big data, and the amount of information available to consumers today have all contributed to the current state of market research
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Topics: Market Research, TrendSource, Consulting, Data Collection, Business
Retail mobile strategy has been a hot topic all year and has made a dent in holiday shopping intentions especially in price checking behavior. Showrooming is no longer seen as a phenomenon. It is a permanent component to product purchases. The data shows this to
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Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Data Collection
Recognizing the need to harness the power of mobile as a conduit for gathering market research data, TrendSource designed a solution to gather real-time consumer insights quickly and efficiently via mobile device. TrendSource developed aAmplify — a new mobile market research solution that provides customer satisfaction
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Topics: Market Research, Consumer Insights, Mobile, Mobile Market Research, Data Collection, aamplify
Back to School Consumer Insights: HP Surpasses Apple in Intent to Purchase Amongst Electronics Shoppers
Posted by
trendsourceuser on 25 June
According to the study, for households going back to school shopping this season, on average, they are shopping for 2 people going back to school. The majority of responding households indicated having students go back to elementary school (50%), followed by high school and college (37% and 36% respectively) and middle school (29%).
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Topics: Market Research, Consumer Insights, Consumer Behavior, Back-to-School, Data Collection
Mother’s Day Survey Results: Local Florists Trump Online Flower Shops
Posted by
trendsourceuser on 25 June
Second only to Christmas as the most popular gift giving holiday, Mother’s Day has consumers running to the local florist rather than sitting at the online checkout. Last year, TrendSource executed a detailed Mother’s Day buying intentions study to determine shopping trends for the holiday
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Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Mother's Day, Data Collection
