FOR IMMEDIATE RELEASE:
Pre-Holiday Consumer Insights Study: In-Store Events Can Help Retailers in Amazonian Struggle
San Diego, California – November 22, 2016 - TrendSource Trusted Insight, a market research and strategic consulting firm, explored consumers’ holiday purchase intentions, influences, and preferences in their annual Pre-Holiday Consumer Insights Study.
Topics: Holiday Shopping, Consumer Behavior, Retail, CPG, Consumer Insights Studies, Consumer Buying Intentions
This year’s Mother’s Day Consumer Insights Study revealed that nearly 80% of those shopping for Mother’s Day intend to spend $100 or less, around the same as they did in 2015.
Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Data Collection
TrendSource collected data from 1,000 consumers by surveying them before and after the holiday season to determine the differences between intent and actual shopping behaviors. Results revealed that while consumers enter the holiday season with a spending plan based on previous shopping habits, their actual purchasing behaviors tell a different story.
Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Data Collection
FOR IMMEDIATE RELEASE:
Consumer Intentions vs. Behaviors: Online Purchasing Higher than Expected
San Diego, California – February 16, 2016 - TrendSource Trusted Insight, a market research and strategic consulting company, conducted their 4th annual Holiday Season Consumer Research Study to analyze and understand shopper purchasing behavior during the 2015 Holiday season.
Topics: Holiday Shopping, Retail, Consumer Insights Studies, Consumer Buying Intentions
TrendSource conducted its 4th Annual Pre-Holiday Consumer Buying Intentions Study to uncover consumer targets for the upcoming gift-giving season.
TrendSource surveyed over 3,000 consumers to identify trends and insights for retailers as we approach the holiday gift-giving season.
Digital shopping behaviors have increased significantly over the
Topics: Consumer Insights, Holiday Shopping, Retail, Consumer Buying Intentions, Consumer Buying Behavior
TrendSource Trusted Insight unveiled its 2015 back-to-school shopper insights this week. The results of 2,873 completed surveys by online respondents yielded interesting tech spending trends among parents of young students.
Spending is on the rise, particularly for pre-schoolers. Of those purchasing technology products, 70% shopping for pre-school, 75% shopping for elementary school and 74% shopping for
Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Back-to-School, Data Collection
TrendSource’s 3rd annual 2014 Post-Holiday Consumer Insights Study, administered after the conclusion of the 2014 Holiday season, revealed year-over-year consumer shopping and gift-purchasing insights as well as buyer intentions vs. actual outcomes.
Among the key insights from the survey results is the increasing use of mobile technology by consumers compared to previous years. 30% of shoppers reported buying items via a mobile device, up from 22% in 2013, and 20% in 2012. Mobile technology
Topics: Market Research, Consumer Insights, Consumer Research, Holiday Shopping, Consumer Behavior, Data Collection
Recently, TrendSource conducted their third annual Pre-Holiday Consumer Buying Intentions Study and results revealed retailers Walmart, Target & Kohl’s as top shopping destinations this holiday season. The market research company sent researchers out during peak Black Friday hours to assess the customer experience at the three retailers
Topics: Market Research, Consumer Insights, Holiday Shopping, Black Friday, Consumer Behavior, Mobile Market Research
Retail mobile strategy has been a hot topic all year and has made a dent in holiday shopping intentions especially in price checking behavior. Showrooming is no longer seen as a phenomenon. It is a permanent component to product purchases. The data shows this to
Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Data Collection
Second only to Christmas as the most popular gift giving holiday, Mother’s Day has consumers running to the local florist rather than sitting at the online checkout. Last year, TrendSource executed a detailed Mother’s Day buying intentions study to determine shopping trends for the holiday
Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Mother's Day, Data Collection
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