Research Solutions

Solutions

Mystery Shopping

Mystery Shopping

Field Agents provide an unbiased third-party view of customers’ experience while interacting with products, services and employees. These can be done in client or competitor locations to assess service.

CMS Compliance Audits

CMS Compliance Audits

TrendSource designs custom Medicare/Medicaid Secret Shopper Compliance Programs to help mitigate the extreme risks of non-compliance and evaluate overall customer service to internal standards. Secret Shops are customized for formal/informal events, one-on-one appointments and call programs (supporting all CMS focus languages for translation services).

Customer Satisfaction Surveys

Customer Satisfaction Surveys

Customers (or guests) voice their opinions about products, services and/or employee interactions via online link, mobile app and/or integrated voice response (IVR).

Customer Intercepts/Exit Interviews

Customer Intercepts/Exit Interviews

Tablet-equipped Field Agents are positioned in or outside of locations to engage customers to understand customer expectations, awareness and provide feedback on their experiences regarding your products and services.

Compliance or Merchandising Audits

Compliance/Merchandising Audits

Regularly used by manufacturers and retailers to determine if visuals or end caps are being properly displayed in-store.

Shop Alongs

Shop-Alongs

A qualitative research methodology used to understand the behavior and attitudes that influence the consumer’s purchase decision at the time of purchase.

Competitive Benchmarking

Competitive Benchmarking

Custom-designed market research enables businesses to navigate their competitive landscape, turning challenges into opportunities. This may involve multiple types of data collection methodologies and is presented in an easily digestible format to drive strategic decisions.

Competitive Pricing

Competitive Pricing

Audits are conducted at competitors’ locations to find prices of items from either a pre-defined SKU list or in an un-defined manner for entire departments (in support of new store openings).

Stock Audits

Stock Audits

Audits are conducted to determine general item availability for customers at retail locations (either client or competitor) in predetermined departments by counting “holes” and providing customer perceptions of stock levels.

Rewards & Recognition

Rewards & Recognition

A mystery shop program that begins as an unrevealed interaction with employees and involves a revealed interaction that is designed to reward employees on the spot for exercising great judgment or customer service.

Advanced Analytics

Advanced Analytics

Our Analytics team is on hand to provide advanced analytics that turn data into insights utilizing inferential parametric and non-parametric statistical models; collaborating in every stage of the project from the initial research question formulation to data collection, analysis and visualization.