Customer intercept solutions provide businesses an insightful picture of their customers’ perceptions of their brand as well as specific products and services. Below are 5 reasons why customer intercepts matter to your business:
Directly correlated to the rise of fast casual restaurants is the decline of the casual dining industry. Throughout the 20th century, the casual dining restaurant was a staple of American life. What has led to its decline and what steps will the industry have to take to return to its glory days?
In the fiercely competitive restaurant industry, the fast casual segment has proven to be a quickly rising star. It is clear that many of the core qualities of fast casual restaurants have resonated with consumers, leaving other restaurant segments scrambling to adapt to this changing customer preferences. What has contributed to the ascent of fast casual restaurants, and what does it mean for the future of the restaurant industry?
As hand-held technology has become more commonplace, businesses are facing a new challenge of determining how to engage with their mobile users in a meaningful way. Retailers are beginning to address this task through the use of beacon technology. In this sense, a beacon is a small sensor placed in-store that emits a wireless Bluetooth signal which is picked up by smartphones whose users have downloaded the specific app linked to the beacon. The smartphone then sends users a targeted message, based on factors such as the customer’s placement in the store. For example, beacons could detect a pattern of a new father frequenting the baby department of a retail store. The retailer, through their app, could then send coupons and promotions for baby clothing and other similar infant-related items. See the image below for a visual depiction of this process.
According to the IBM U.S. Retail Black Friday Report, smartphones and tablets accounted for 52.1% of all online traffic on Thanksgiving, which exceeded traditional PC’s for the first time. This recent statistic is evidence of the growing influence of mobile technology on shoppers, and this trend is expected to continue its rapid growth. The benefits of mobile as a marketing and customer engagement platform are abundant for businesses, allowing an unparalleled level of personalization and targeting based on a variety of factors. Consumers are targeted based on demographics, geolocation, social interests, and even time of day. Mobile apps across the retail, food service, and grocery segments, specifically, offer an interesting comparison across their respective industries as to how they are used to engage and retain customers.