The holidays are finally over, and New Year’s Resolutions are palpable among the public, but how about for retailers? It’s vital to understand your customers and current trends that may affect how, where and what they purchase in order to improve your business strategy in 2016. Let’s take a look at the latest hot topics in the retail industry to discover what will drive sales and consumer buying intentions.
A hot new technology trend has hit the market, and several industries are taking advantage: the mobile checkout movement. We’ve seen what can be accomplished with beacon technology, so it’s no surprise that mobile has more capabilities that can further enhance the shopping experience.
In today’s digital age, consumers have access to a variety of browsing and purchasing options. There have been several recent in-store technological advancements that have led to a more engaging customer experience. While online shopping offers a quick convenient checkout, retail stores still have an ace up their sleeve: the tangible experience specifically, fitting rooms. The ability to try on clothes is still an appealing draw for many shoppers – and retailers are taking this luxury one step further.