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Spring has Sprung with a New Batch of Consumer Insights for Easter!

Posted by TrendSource on 3/28/13 1:40 PM


Did you know that Easter ranks as the second top-selling confectionery holiday behind Halloween? All those baskets and bunnies add up, and at TrendSource, we take a vested interest in finding out what that means to YOU. With the help of our loyal survey respondents, we’ve gathered some Easter-targeted consumer insights, revealing on which products and where consumers will be spending their money this holiday. We hope you enjoy the results. We think they’re pretty egg-cellent…

Celebrating or not?

  • 77% of respondents are celebrating Easter this year.
  • 71% of those planning to celebrate Easter stated that they are planning to buy gifts for family and friends this year.
  • The top three gift items include Candy/Chocolate, an Easter Basket and Toys.

Easter-Gift-Graph-1

Top shopping destinations

  • The top three destinations for these purchases are Walmart, Target and local grocery stores.

Easter-Store-Graph-1

Brick-and-mortar is still king

  • Egg-spect to see Easter shoppers in your physical stores as 81% of respondents cited this as their intended shopping channel compared to just 3% for online and 16% for both.

Easter-Type-of-Store-Pie-Chart-1

Budgeting the Bunny

  • The vast majority (77%) of respondents plan to spend $50 or under on their purchases.

What’s for dinner?

  • Of those with dining plans on Easter, the majority (53%) plan to dine at home, followed by dining at a relative or friend’s home.
  • The average budget for those planning to dine out is $96.00.

The “Easter dress” lives on

  • 22% of respondents are planning to purchase a new outfit for Easter with an average budget of $56.25.

Remember, a one size fits all approach is never a good strategy, so don’t put all your eggs in one basket! (...Did I just take it too far?)

Do your Easter plans match up with any of these consumer insights? What do you think about the results?

Methodology: TrendSource surveyed U.S. wINput users between March 20th and 26th, 2013. Results represent a total of 95 respondents (rate of response differed by question). All respondents opted in to respond voluntarily.

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Topics: Market Research, Food Service, Featured, Consumer Insights, Grocery, Retail

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