The massive growth of technology has introduced new and improved ways to collect and analyze data. Further, the capabilities of these new technologies are leading to data integration never before seen or used – and they’re showing no signs of slowing down.
Another year, another batch of Mother’s Day insights for retailers! Many consumers are already in planning mode (others haven’t given it a thought just yet). According to our 2016 Mother’s Day Consumer Insights Study, the majority of respondents begin thinking about their Mother’s Day purchases the month before the holiday; however, they don’t actually make their purchases until a week before.
The health conscious consumer is stretching far beyond concerns of saturated fats and calorie counting. Several considerations have entered the minds of consumers that play a significant role in buying decisions:
Historically, retailers have seen more foot traffic during the holiday shopping season than any other time of year. Yet like many other industries, the mobile movement is causing disruption to the traditional in-store experience.
Every day, it seems consumers are less interested in frozen foods and canned vegetables and more interested in organic and free-range products. Companies going green is nothing new, but the changing needs of the consumer have led to the introduction of sustainability in the consumer packaged goods market.