Where are consumers shopping this Holiday Season? Well, we asked over 3,600 people where they intend to shop and ranked all the retailers they mentioned across age groups. No preset list of retailers was given to these respondents and their responses revealed some interesting differences.
While some of the results are not surprising such as the presence of popular multi-category retailers like Walmart, Amazon, Target and Best Buy, which are consistently top holiday shopping destinations, there were a few surprises…
Top Ten Retail Shopping Destinations by Age
A Closer Look Reveals…
- Barnes & Noble made the top ten list for all age groups even though printed book sales have plummeted with the growth of tablets and digital books.
- As has come to be expected,Amazon was in the top two across all age groups, and eBay is the only other internet retailer ranked in the top ten, but it was only ranked by the under 30 crowd.
- Kohl’s surpassed Macy’s across the board with Macy’s only ranked in the top 10 for the 51+ age category.
- While GameStop was a consistent top ten performer, a decreasing trend in intent to shop there as age increases, failing to make the top ten for the 51+ age group.
For access to the complete 2012 Consumer Buying Intentions Study, including what consumers are saying about the top gift categories and products this holiday season, click here.
After the holidays, TrendSource will be conducting a follow-up study to analyze consumers' actual holiday shopping experiences and overall sentiments. If you’re interested in making the data impactful for your organization, send 1-2 key questions you want to know from holiday shoppers to sales@trendsource.com, and we will provide you with the finalized results at no charge.
