It’s a short week and still relatively quiet in the hallways, so we are gonna bet that not many of you have too much time to devote to your weekly market research fix.
Costco is coming for LaCroix. Through its universally-treasured private label brand, Kirkland Signature, they are releasing three new sparkling water flavors (flavors that just so happen to be among LaCroix’s most popular) in nearly identical packaging.
Rosé colored glasses, everything's coming up rosés, a rosé by any other name would still smell sweet. Ok, now that we've gotten that out of the way, let's talk about rosé, the fastest growing wine type in the country, surging for the last several years.
Things have been rocky for Starbucks as of late. The two-tailed mermaid has seen its stock drop 14% this year and missed projections for five straight quarters before recently turning it around, and CEO Kevin Johnson is unhappy, calling the year-to-date “not acceptable.” Financial analysts are in a tizzy, wondering if it is time to turn their back on the coffee giant—as Yahoo so succinctly put it, “is it finally time to sell?”