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Why Alcohol Brands Sponsor Music Festivals: What the Marketing and Advertising Market Research Says

Posted by TrendSource on 1/16/20 8:45 AM

In what has become an annual tradition the first week of every year, Coachella announced its 2020 lineup and, as always, it’s basically everybody who’s anybody. Frank Ocean! Lana Del Rey! FKA twigs! (And that’s just Sunday!)

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Topics: millennials, Market Research, Marketing, Alcohol, Beyoncé

Kids Menus Are Growing Up: What the Food Industry Market Research Says

Posted by TrendSource on 1/9/20 9:00 AM

Alright, let’s do this! It’s a new year, a new decade! 

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Topics: Market Research, Food Service, Millenials, Food, Alcohol

Four Market Research Topics We Can't Wait to Blog About in 2020

Posted by TrendSource on 1/2/20 9:30 AM

It's the first blog of the new decade! We've seen a lot over the last ten years, from the boom of fast casual and delivery to the bust of Sears and Circuit City. It was a great decade for Tom Brady and Beyonce, not so much for Jared and Subway. But now, it's time to look forward! Below, we offer four market research topics that we already have in the hopper for 2020, things we've had on our mind for a while and can't wait to explore and share in this new year. 

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Topics: Market Research, Food Service, Grocery, Retail, CPG, Manufacturing, Tom Brady, Alcohol, Beyoncé

Our Eight Most Popular Retail and Manufacturing Blogs of 2019

Posted by TrendSource on 12/19/19 10:47 AM

And we're back for the second half of our 2019 review, running through the most popular entries in our market research blog, this time for retail and manufacturing. Thanks for sticking around all year--catch you next week for the year's final blog, outlining the topics we can't wait to write about in 2020.

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Topics: Omnichannel, Retail, Digital Technology, CPG, Fashion, Manufacturing, Alcohol

How Grocery Outlet Used Grocery Market Research to Make Value its own Reward

Posted by TrendSource on 12/5/19 9:00 AM

Grocery Outlet Bargain Market, which recently went public and now trades as GO, just keeps on GOing. In their first earnings report, the company posted double-digit sales increases, beat their earnings forecast, and increased same-store sales by 5.8%. They’ve posted fifteen (15!) consecutive years of positive comps, hitting in $1.25 billion in net sales in the first half of 2019, up 11.2% from their $1.13 billion in the previous year. 

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Topics: Market Research, Grocery, Panel Surveys, Shopalong, Alcohol

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