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Pedialyte, Market Research and Alcohol-Induced Dehydration

Posted by TrendSource on 9/26/19 8:15 AM

Pedialyte is growing up. Abbott’s life-saving rehydration product formerly marketed to parents of diarrhea-dehydrated children now wants to save adults from a different kind of dehydration, the kind that comes from drinking one (or seven) too many adult beverages.

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Topics: Market Research, Retail, CPG, Panel Surveys, Shopalong, Beverage, Alcohol, Sentiment Analysis

2019 Alcohol Industry Report: The Who, When, and Why of Alcohol Purchases

Posted by TrendSource on 8/8/19 11:50 AM

Alcohol is big business—sure, cannabis is starting to encroach on the after work ‘take the edge off’ market, but alcohol remains as American as apple pie (which is also a type of moonshine). Among changing demographics, social attitudes, and relationships to substances, we thought it was a good time to put our finger on the pulse of the drinking nation.

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Topics: Consumer Insights, Grocery, Retail, CPG, Consumer Buying Behavior, Delivery, Consumer Insights Study, Food, Alcohol

Beverage Industry CPG Market Research: Hard Seltzer Riding that Summertime Magic

Posted by TrendSource on 5/9/19 7:53 AM

“You can feel it in the streets, on a day like this, that heat, it feels like summer.” That’s right, from Gambino’s lips to our ears, it’s that time of year again; dig into the closet, unpack your seersuckers and white linen pants: summer is almost here!

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Topics: Market Research, Millenials, Retail, CPG, Alcohol

Cannabis and Grocery? What the Grocery Industry Market Research Says

Posted by TrendSource on 4/25/19 9:43 AM

Grocers can’t wait to go green, and not in the environmentally-friendly sustainable way we all think. No, grocers are hot to trot when it comes to cannabis.

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Topics: Market Research, Grocery Delivery, Alcohol, cannabis

Anheuser Busch Acquires Cutwater, Needs Beverage Industry Market Research Moving Forward

Posted by TrendSource on 4/11/19 8:18 AM

Gosh, it must seem like we always want to talk about booze at TrendSource, but did you hear that beer giant Anheuser Busch, part of the ABInBev conglomerate, recently purchased Cutwater, upstart distiller and crafter of canned cocktails?  Honestly this market research blog just follows the news and, these days, and lately it all seems to come with an alcohol content.

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Topics: Market Research, CPG, Panel Surveys, Beverage, Alcohol

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