As the blurred lines and contested overlaps of omnichannel retail continue, Wayfair announced this week that Autumn 2019 will see the opening of its first brick and mortar store in Natick, a suburb of Boston.
You’d need a devoted weekly magazine to cover all the news coming out of Amazon’s many (many) products, services, revenue streams, and dramas. Their streaming channel is producing some of the best content out there (talking about you, Mrs. Maisel), apparently they are going to rebuild health care from the ground up, and New York’s governor is basically doing his best John Cusack Say Anything impression outside Bezos’s door.
Foot traffic is hard for retailers to come by these days and, in a truth socked in irony, this is also the case for purveyors of footwear. Amidst the e-commerce revolution, legacy footwear retailers are finding creative ways to bring consumers into their brick-and-mortar stores, and to hedge against the future by investing in e-commerce technology.
As any veteran (and some neophytes) of e-commerce know, delivery is convenient until it isn’t. It’s wonderful when you come home to find packages safely waiting for you on your doorstep or in your lobby, and all the more satisfying when you happen to actually be at home to receive delivery (yes, I’m talking about you, dearest newly-acquired Ted Baker jacket).
And with Kroger and Microsoft’s new partnership, the enemy’s name is clear: Amazon.