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Trusted Insight Trends Blog

Omnichannel Market Research: UPS Access Points, Convenience Stores, and The Dreaded Last Mile

Posted by TrendSource on 1/31/19 9:49 AM

As any veteran (and some neophytes) of e-commerce know, delivery is convenient until it isn’t. It’s wonderful when you come home to find packages safely waiting for you on your doorstep or in your lobby, and all the more satisfying when you happen to actually be at home to receive delivery (yes, I’m talking about you, dearest newly-acquired Ted Baker jacket).

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Topics: Delivery, Omnichannel, C-Store, Amazon, Online, Market Research

Grocery Industry Market Research: Kroger and Microsoft To Take on Amazon

Posted by TrendSource on 1/24/19 9:47 AM

My enemy’s enemy is my friend…or something like that. It’s an old adage, usually used to describe war (and the one reason I have for liking Katy Perry), but sometimes it goes for business too.

And with Kroger and Microsoft’s new partnership, the enemy’s name is clear: Amazon.

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Topics: Grocery, Technology, Amazon, Omnichannel, Retail

How to Explain CVS’s Aetna Acquisition with HealthCare and Retail Market Research

Posted by TrendSource on 11/15/18 9:57 AM

Like the first few hours of an infectious disease, these are some critical times for CVS Health, and they hope they have the right prescription.  

Between keeping up with evolving retail (read: omnichannel) relationships and avoiding being flooded out by Amazon, the company has its work cut out for it and, wisely, they are already thinking outside the box. 

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Topics: Retail, Health Care, Amazon, Technology, Digital Technology, Delivery

What Market Research Can Tell Us About Retail's Circle of Life

Posted by TrendSource on 8/6/18 2:02 PM

We like good news around these halls, but we don’t shy away from the bad. And for many legacy retailers, the news hasn’t been good for a long time. The third piece your humble blogger ever penned described Sears’ transition from pioneer to settler, the Toys R Us Kids must have grown up because they certainly stopped shopping there, and who even remembers that Circuit City was once a thing? 

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Topics: Retail, Fashion, Amazon, Omnichannel, Market Research

Meal Kit Providers Are Getting Burned by Churn: What the Market Research Says

Posted by TrendSource on 8/1/18 11:41 AM

When meal kits became a thing around 2012, their approach seemed as fresh and timely as the food they provided. With 80% of meals (and half of restaurant orders) consumed at home, meal kits were potentially a perfectly timed hybrid. Appealing to foodies’ adventurous desire to take a guided exploration of unfamiliar cuisine while streamlining the multiple steps required to prepare a home-cooked meal, Blue Apron and the like utilized the subscription model that has served so many industries well (except for you, MoviePass)

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Topics: Grocery, Grocery Delivery, CPG, Manufacturing, Tom Brady, Beyoncé, Amazon

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