Pedialyte is growing up. Abbott’s life-saving rehydration product formerly marketed to parents of diarrhea-dehydrated children now wants to save adults from a different kind of dehydration, the kind that comes from drinking one (or seven) too many adult beverages.
Gosh, it must seem like we always want to talk about booze at TrendSource, but did you hear that beer giant Anheuser Busch, part of the ABInBev conglomerate, recently purchased Cutwater, upstart distiller and crafter of canned cocktails? Honestly this market research blog just follows the news and, these days, and lately it all seems to come with an alcohol content.
It’s a short week and still relatively quiet in the hallways, so we are gonna bet that not many of you have too much time to devote to your weekly market research fix.
Lately it seems as though Bud Light has fewer and fewer buddies.
Facing challenges from the domestic craft beer revolution, foreign imports, and wine and spirits, brands like Bud Light have seen their sales and market share erode over the past several years.
PepsiCo is making SodaStream into a tributary. The beverage and snack food giant purchased the at-home carbonation system for $3.2 billion dollars in what is likely to be the final big splash for soon-to-retire CEO Indra Nooyi.