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Trusted Insight Trends Blog

Seven Market Research Topics We Can’t Wait to Blog About in 2019

Posted by TrendSource on 1/3/19 9:41 AM

It’s a short week and still relatively quiet in the hallways, so we are gonna bet that not many of you have too much time to devote to your weekly market research fix.

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Topics: C-Store, Alcohol, Beverage, Food, vegan, Retail, CPG, Manufacturing, Market Research

How Bud Light is Trying to Keep Up with Shifting Tastes (hint: Beverage Industry Market Research)

Posted by TrendSource on 12/11/18 11:23 AM

Lately it seems as though Bud Light has fewer and fewer buddies.

Facing challenges from the domestic craft beer revolution, foreign imports, and wine and spirits, brands like Bud Light have seen their sales and market share erode over the past several years.

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Topics: Beverage, CPG, Millenials, Marketing, Tom Brady

In SodaStream Acquisition, Pepsi Put In The CPG Beverage Market Research

Posted by TrendSource on 8/28/18 10:25 AM

PepsiCo is making SodaStream into a tributary. The beverage and snack food giant purchased the at-home carbonation system for $3.2 billion dollars in what is likely to be the final big splash for soon-to-retire CEO Indra Nooyi.

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Topics: Beverage, CPG, Manufacturing, Market Research, Health Food

Food Service Market Research: Dunkin' Donuts Avoids Being Dunked On

Posted by TrendSource on 8/13/18 8:22 AM

America may run on Dunkin’ but the donut house is currently trying to keep up with evolving American taste. 

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Topics: Food, Market Research, Food Service, Beverage

Can Reserve Save Starbucks? What the Food Service Market Research Has to Say

Posted by TrendSource on 6/28/18 9:18 AM

Things have been rocky for Starbucks as of late. The two-tailed mermaid has seen its stock drop 14% this year and missed projections for five straight quarters before recently turning it around, and CEO Kevin Johnson is unhappy, calling the year-to-date “not acceptable.” Financial analysts are in a tizzy, wondering if it is time to turn their back on the coffee giant—as Yahoo so succinctly put it, “is it finally time to sell?”  

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Topics: Beverage, Food Service, Alcohol, Market Research, Customer Intercepts

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