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Why Alcohol Brands Sponsor Music Festivals: What the Marketing and Advertising Market Research Says

Posted by TrendSource on 1/16/20 8:45 AM

In what has become an annual tradition the first week of every year, Coachella announced its 2020 lineup and, as always, it’s basically everybody who’s anybody. Frank Ocean! Lana Del Rey! FKA twigs! (And that’s just Sunday!)

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Topics: millennials, Market Research, Marketing, Alcohol, Beyoncé

Four Market Research Topics We Can't Wait to Blog About in 2020

Posted by TrendSource on 1/2/20 9:30 AM

It's the first blog of the new decade! We've seen a lot over the last ten years, from the boom of fast casual and delivery to the bust of Sears and Circuit City. It was a great decade for Tom Brady and Beyonce, not so much for Jared and Subway. But now, it's time to look forward! Below, we offer four market research topics that we already have in the hopper for 2020, things we've had on our mind for a while and can't wait to explore and share in this new year. 

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Topics: Market Research, Food Service, Grocery, Retail, CPG, Manufacturing, Tom Brady, Alcohol, Beyoncé

The Swoosh Leaves the Smile: What Retail Market Research Says About Nike’s Departure from Amazon

Posted by TrendSource on 11/27/19 10:15 AM

Nike is quitting the cult of Amazon, opting to end its two-year pilot wholesale partnership with the online retailer, pursuing instead its own Direct to Customer (DTC) platforms while also strengthening key retail relationships with particular omnichannel retailers. It’s not a total break up, however, as Nike noted its app will continue to run on Amazon Web Services (AWS), so, yeah, there’s that. 

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Topics: Online, Omnichannel, Retail, Digital Technology, Fashion, Manufacturing, Amazon, Beyoncé

LOL Surprise Dolls, Unboxing Not So Surprising with Manufacturing Market Research

Posted by TrendSource on 6/27/19 9:05 AM

Ok, let’s talk about toys. Your humble blogger just spent a week-long family reunion marveling as his slew of nieces passed the hours watching other people open toys on YouTube. Subsequent investigation led me the following set of understandings: 1) LOL Surprise dolls are the hottest toy on the planet, 2) Children are as happy watching people open them on YouTube as they are playing with them themselves, and, 3) They are a manufacturing market research marvel.

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Topics: Market Research, Social Media, Manufacturing, Toys, Beyoncé

What Rihanna’s Fenty Fashion Line and Retail Market Research Tell Us About Fashion's Future

Posted by TrendSource on 6/6/19 9:35 AM

Rihanna—the only popstar whose wattage can hold a candle to Beyoncés, the most fashionable lady in the business this side of Janelle Monáe, and righter of retail wrongs—debuted her newest venture, a hyper-luxury fashion brand called Fenty.

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Topics: Online, Strategic Consulting, Omnichannel, Retail, Fashion, Beyoncé

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