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Trusted Insight Trends Blog

The Five Most Tone-Deaf Marketing and Advertising Campaigns of the Last Decade (And How Market Research Could Have Helped)

Posted by TrendSource on 12/20/18 9:36 AM

Marketing is like playing the kazoo—sure it seems, and oftentimes is, easy, but you’re still gonna occasionally hit the wrong note. It happens to everybody (some more publicly than others) but the more advertising and marketing market research put in, the better they safeguard themselves, but it can’t entirely be prevented. We should know. We’ve had the occasional misfire ourselves.

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Topics: Market Research, Marketing, Retail, CPG, Beyoncé

A Market Research Buffet: How All-You-Can-Eats Can Make Money

Posted by TrendSource on 11/1/18 9:56 AM

We set our own editorial calendar, but every now and again, a casual workplace question becomes an internal debate…and then becomes a blog topic.

Recently, a lively discussion ensued in TrendSource's lunchroom about how (and, indeed, if) all-you-can-eat (AYCE) establishments could possibly succeed. You know what we mean—AYCE buffets ranging from pizza to Chinese, AYCE restaurants like Korean BBQ and sushi, how do they stay afloat?

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Topics: Market Research, Food Service, Tom Brady, Food, Beyoncé

Anti-Vagrancy Music: What the Convenience Store Market Research Says

Posted by TrendSource on 10/3/18 10:18 AM

Visitors to urban convenience stores might briefly think they have happened upon an impromptu, and very loud, philharmonic concert. That’s because in cities across California, c-stores are increasingly blasting classical, opera, and country music outside and around their locations.

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Topics: Market Research, Technology, C-Store, Beyoncé

You, Fast Food Market Research, and the Apocalypse

Posted by TrendSource on 9/20/18 9:58 AM

When on the lookout for an apocalypse (be it biblical, zombie, or sports-related), sometimes it’s hard to discern the signal from the noise. But, in the case of fast food, when two of the nation’s biggest business news organizations—Bloomberg and Business Insider—both hit the panic button, it’s time to take notice.

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Topics: millennials, Market Research, Food Service, Food, Labor, Beyoncé

Papa John's Looking to Marketing Magic and Food Service Market Research

Posted by TrendSource on 8/22/18 8:24 AM

Gosh, Papa John Schnatter didn’t just step in it this summer, he tracked it into the house and got it all over the carpet. You probably know what we are talking about so, at this point, we don’t need to rehash the messy particulars, but head here for the initial story and here for a postmortem if you require either. Yikes.

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Topics: Market Research, Food Service, Marketing, Delivery, Panel Surveys, Shopalong, Beyoncé

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