Consumers and consumer rights groups are calling foul after discovering that many of the nation’s top retailers—with the help of Irvine-based firm The Retail Equation—keep a database of customer’s personal information and transaction history in order to suss out and reject fraudulent returns. Though TRE, described as a credit bureau for retail returns, has not (and will not) release its client list, they do claim to work with 11 of the nation’s top-50 retailers. Various outlets have constructed a partial listing, including: CVS, Sephora, Dick’s Sporting Goods, JC Penny, The Home Depot, Victoria’s Secret, Best Buy, and Nike.
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“On your last grocery trip, did you pay the best price for items in your basket?” So asks the download page for Basket, a grocery shopping utility that promises pricing transparency for everyday Americans.
The massive growth of technology has introduced new and improved ways to collect and analyze data. Further, the capabilities of these new technologies are leading to data integration never before seen or used – and they’re showing no signs of slowing down.