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CPG Market Research: Will Pepsi’s Driftwell Prove a CBD Wolf in Functional Beverage Clothing?

Posted by TrendSource on 10/8/20 9:00 AM

Just as Coke announced it’s getting into the hard seltzer business, rival Pepsi recently announced its newest product, a functional beverage stress reliever and sleep aid called Driftwell. The product will be available Direct-to-Customer (DTC) via digital channels starting in December, and will be sold at the retail level within the first quarter of 2021. 

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Topics: Market Research, CPG, Manufacturing, Beverage, cannabis, COVID-19

CBD in C-Stores: Combining Cannabis and C-Store Market Research

Posted by TrendSource on 2/6/20 9:30 AM

E-Alternative Solutions (EAS), a vaping and tobacco manufacturer, has developed a line of cannabidiol (CBD) tinctures specifically for C-store impulse aisles. Branded Forth Cannabidiol (CBD), the products come in single-serving 300 and 600 milligram sizes and are full spectrum CBD (more on that later) with hemp, strawberry lemon, cool mint, citrus berry, and peppermint flavors.

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Topics: Market Research, Compliance, Millenials, C-Store, cannabis

What Convenience Stores Must Know Heading into a New Decade: 2020 Convenience Store Industry Report

Posted by TrendSource on 12/16/19 9:17 AM

It is a transitional moment for convenience stores and today’s decisions will shape the industry for the decades to come. Owing to three pivotal trends c-stores must embrace or reject (fresh food, frictionless checkout, and cannabis sales), a new crop of omnichannel grocery competitors, and continued concerns regarding safety, c-store operators have a lot to think about moving into the new decade. 

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Topics: Market Research, Consumer Research, Grocery, Grocery Delivery, Delivery, Consumer Insights Study, C-Store, cannabis

California's Cannabis Industry Going Up In Smoke? What the Cannabis Industry Market Research Says

Posted by TrendSource on 11/14/19 9:00 AM

It seems the legal cannabis industry is kinda going to pot. National recreational sales have disappointed across the country, especially in expected boomtowns like Illinois and California. Headlines seemingly emerge everyday to document the calamity:  “Marijuana stocks have lost (at least) $35 billion in market value since October” or “These 2 States Are Sabotaging Their Respective Marijuana Industries,” for example.

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Topics: Compliance, Retail, cannabis

Retail Market Research: On the Blending of Home and Retail

Posted by TrendSource on 10/9/19 12:50 PM

Malls, if recent southern California developments are to be believed, are trying to become more like homes. Indeed, as brick-and-mortar retail steadily loses foot traffic to second-screen, at-home shopping, traditional retail spaces are reconsidering their value proposition in a post-anchor store world, and it seems some are proposing they become more like a home.

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Topics: millennials, Market Research, Omnichannel, Retail, Digital Technology, cannabis

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