Just as Coke announced it’s getting into the hard seltzer business, rival Pepsi recently announced its newest product, a functional beverage stress reliever and sleep aid called Driftwell. The product will be available Direct-to-Customer (DTC) via digital channels starting in December, and will be sold at the retail level within the first quarter of 2021.
E-Alternative Solutions (EAS), a vaping and tobacco manufacturer, has developed a line of cannabidiol (CBD) tinctures specifically for C-store impulse aisles. Branded Forth Cannabidiol (CBD), the products come in single-serving 300 and 600 milligram sizes and are full spectrum CBD (more on that later) with hemp, strawberry lemon, cool mint, citrus berry, and peppermint flavors.
It is a transitional moment for convenience stores and today’s decisions will shape the industry for the decades to come. Owing to three pivotal trends c-stores must embrace or reject (fresh food, frictionless checkout, and cannabis sales), a new crop of omnichannel grocery competitors, and continued concerns regarding safety, c-store operators have a lot to think about moving into the new decade.
It seems the legal cannabis industry is kinda going to pot. National recreational sales have disappointed across the country, especially in expected boomtowns like Illinois and California. Headlines seemingly emerge everyday to document the calamity: “Marijuana stocks have lost (at least) $35 billion in market value since October” or “These 2 States Are Sabotaging Their Respective Marijuana Industries,” for example.
Malls, if recent southern California developments are to be believed, are trying to become more like homes. Indeed, as brick-and-mortar retail steadily loses foot traffic to second-screen, at-home shopping, traditional retail spaces are reconsidering their value proposition in a post-anchor store world, and it seems some are proposing they become more like a home.