We are doing things a bit differently this year. As you may have noticed, we have done away with our Pre-Holiday Reports, retiring them after five great years of forecasting and exploring purchase intentions. Our reasoning: Pre-Holiday Reports, we have heard from our Retail industry and CPG industry clients, do not provide adequate time to put insights into action—by the time shoppers have shaped their holiday purchase intentions, retailers have necessarily already completed their holiday preparations.
The Holidays sure fly by, don’t they? The hustle and bustle of traveling and hosting, cooking and cleaning, and of course holiday shopping leave time for little else. And then, it’s over.
Another year, another batch of Mother’s Day insights for retailers! Many consumers are already in planning mode (others haven’t given it a thought just yet). According to our 2016 Mother’s Day Consumer Insights Study, the majority of respondents begin thinking about their Mother’s Day purchases the month before the holiday; however, they don’t actually make their purchases until a week before.
The health conscious consumer is stretching far beyond concerns of saturated fats and calorie counting. Several considerations have entered the minds of consumers that play a significant role in buying decisions:
Historically, retailers have seen more foot traffic during the holiday shopping season than any other time of year. Yet like many other industries, the mobile movement is causing disruption to the traditional in-store experience.