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2017 Post-Holiday Report: CPG and Retail Industry Insights

Posted by TrendSource on 2/22/18 8:55 AM

We are doing things a bit differently this year. As you may have noticed, we have done away with our Pre-Holiday Reports, retiring them after five great years of forecasting and exploring purchase intentions. Our reasoning: Pre-Holiday Reports, we have heard from our Retail industry and CPG industry clients, do not provide adequate time to put insights into action—by the time shoppers have shaped their holiday purchase intentions, retailers have necessarily already completed their holiday preparations.

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Topics: Holiday Shopping, Consumer Electronics, Consumer Behavior, Retail, CPG, Consumer Insights Studies, Fashion, Consumer Insights Study, Amazon

Post-Holiday Retail Study: Of Purchase Intentions and Realities

Posted by Nick Bravo on 2/9/17 8:22 AM

The Holidays sure fly by, don’t they? The hustle and bustle of traveling and hosting, cooking and cleaning, and of course holiday shopping leave time for little else. And then, it’s over.

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Topics: Consumer Insights, Consumer Surveys, Holiday Shopping, Consumer Behavior, Retail

Disconnect: Mother’s Day Shoppers Not Meeting Mom’s Expectations

Posted by Heather Parker on 3/29/16 4:27 PM

Another year, another batch of Mother’s Day insights for retailers! Many consumers are already in planning mode (others haven’t given it a thought just yet). According to our 2016 Mother’s Day Consumer Insights Study, the majority of respondents begin thinking about their Mother’s Day purchases the month before the holiday; however, they don’t actually make their purchases until a week before.

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Topics: Market Research, Consumer Insights, Consumer Behavior, Mother's Day

The Need for Sustainability Driving Change in the Grocery Industry

Posted by Heather Parker on 3/14/16 3:20 PM

The health conscious consumer is stretching far beyond concerns of saturated fats and calorie counting. Several considerations have entered the minds of consumers that play a significant role in buying decisions:  

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Topics: Consumer Insights, Grocery, Consumer Behavior, Sustainablity

Mobile Technology Continues to Disrupt Traditional Holiday Shopping

Posted by Heather Parker on 2/16/16 1:00 PM

Historically, retailers have seen more foot traffic during the holiday shopping season than any other time of year. Yet like many other industries, the mobile movement is causing disruption to the traditional in-store experience.

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Topics: Consumer Insights, Consumer Research, Mobile, Consumer Surveys, Holiday Shopping, Consumer Behavior, Mobile Technology

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