We are doing things a bit differently this year. As you may have noticed, we have done away with our Pre-Holiday Reports, retiring them after five great years of forecasting and exploring purchase intentions. Our reasoning: Pre-Holiday Reports, we have heard from our Retail industry and CPG industry clients, do not provide adequate time to put insights into action—by the time shoppers have shaped their holiday purchase intentions, retailers have necessarily already completed their holiday preparations.
At first glance, retail apps seem like an easy natural fit to enhance the customer experience, drive loyalty, and increase revenue. App usage is growing very quickly, especially in the retail vertical. Below are a few stats to illustrate how far they have come and where they are today.
Hello blogosphere! A few weeks ago, I had the pleasure of representing TrendSource at the MRA’s Corporate Researchers Conference in Dallas, TX. Below are some takeaways from what I thought were the most impactful sessions. Enjoy!
I recently attended the Total Customer Experience Summit in San Francisco, which was focused on the “Experience” both customer-centric and user-centric. Although the summit was somewhat segmented between the two, I was ultimately drawn to the importance of their relationship. Where there is an excellent customer experience (CX), an excellent user experience (UX) is part of the mix. When in harmony, they are like peas and carrots.
Alright! We've done our initial customer research and understand what customers are looking for, and what competitors are offering in comparison. We’ve also taken a look at operational standards, to ensure internal practices are in support of delivering what customers want. This likely included making some changes regarding what is expected of employees, in order to support a superb customer experience.