For our 2017 Grocery Industry Report, we decided it was time to stop asking if and where people are grocery shopping on and offline, and instead start asking who and how. So between April 10 and April 24, we surveyed 1,687 respondents from our proprietary database, The Source, asking them about their online and in-store shopping habits, priorities, and pain points. The results should be instructive to grocers at a critical moment in the unfolding story of online grocery shopping.
It might not be entirely accurate, but Moms have a reputation for graciously accepting any gift they are given—smiling, saying I love it, and saying I love you. That’s how people have gotten away with giving some truly uninspired gifts throughout the years. But according to the Mother’s Day Market Research in our 2017 Mother’s Day Consumer Insights Study, Moms want more than time with their family and the classroom-crafted keepsake.