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TrendSource Market Research: Stimulus Checks Inspire Little to No Non-Essential Spending

Posted by TrendSource on 5/13/20 10:31 AM

It’s a set of personal questions that have enormous economic implications, one asked on family Zoom calls and in market research surveys alike: Have you received your stimulus check yet? How have/will you spend it?  I’ve saved mine thus far, my best friend just bought a Yamaha keyboard with his. My mother paid down some debt, and a dear friend who has been out of work since the lockdowns began put his directly toward rent. 

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Topics: Market Research, Food Service, Consumer Insights, Consumer Research, Consumer Surveys, Consumer Behavior, Retail, COVID-19

COVID-19 Market Research: As Lockdowns Ease, People Want to Exercise, but Where?

Posted by TrendSource on 5/6/20 10:47 AM

Exercise is a touchy subject in your humble blogger’s home these days. Every day, my boyfriend tries to lead by example, doing innumerable squats, pushups, and planks throughout the day, looking up at me hopefully. Is today the day I get on the ground with him, his hopeful eyes seem to ask (spoiler: no, today is not the day).  

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Topics: Market Research, Consumer Surveys, Consumer Behavior, Manufacturing, COVID-19, Health and Fitness

Junk Food Surges Under COVID-19 Lockdowns: What the CPG Market Research Says

Posted by TrendSource on 4/24/20 11:06 AM

I recently heard a podcaster offer some free advice to listeners: Every couple of days, go try on your favorite pair of jeans. The sweatpants and pajamas most of us have made into our home uniforms (there is no away these days) conceal the ways our bodies might be changing under the coronavirus lockdown...but jeans, well, they tell the truth. 

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Topics: Market Research, Consumer Insights, Consumer Surveys, Grocery, CPG, Manufacturing, COVID-19

As Enhanced Coronavirus Guidelines Temporarily Slow Grocery Traffic, Grocery Industry Market Research is Essential

Posted by TrendSource on 4/7/20 9:38 AM

A lot happened this weekend, just like it seems to be happening every day for a while now. Zoom was revealed to be a security liability, GrubHub is facing some tough PR over the fees it charges restaurants, and there are early rumors that Apple may be looking to acquire Disney(!). Oh and Will Oremus over at Medium finally solved the great toilet paper mystery once and for all. 

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Topics: Consumer Insights, Consumer Surveys, Grocery, Consumer Behavior, Retail, Labor, COVID-19

Post-Holiday Retail Study: Of Purchase Intentions and Realities

Posted by Nick Bravo on 2/9/17 8:22 AM

The Holidays sure fly by, don’t they? The hustle and bustle of traveling and hosting, cooking and cleaning, and of course holiday shopping leave time for little else. And then, it’s over.

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Topics: Consumer Insights, Consumer Surveys, Holiday Shopping, Consumer Behavior, Retail

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