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Food Service Market Research: Will QSRs Ride the Pandemic to Industry Dominance?

Posted by TrendSource on 7/2/20 9:25 AM

Last week in the parking lot of our local McDonald’s, I had my first Happy Meal in over twenty years (four-piece McNuggets, fries, and a Sprite). My boyfriend had found an online coupon, you see, which gave us a kid’s meal with the purchase of an extra value meal. I didn’t want to cook, he didn’t want to go through the hassle and wait for delivery, and we didn’t want to spend too much money. 

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Topics: Market Research, Food Service, Fast Casual, Digital Technology, Delivery, COVID-19

When Social Justice Meets Public Health: Face Masks, Corporate Politics, and Black Lives Matter

Posted by TrendSource on 6/25/20 12:34 PM

Two weeks ago, we wrote about Black Lives Matter, last week about face masks. And now, it seems, these two unnecessarily divisive issues have coalesced, and companies have been facing criticism for dress code policies that allow or forbid employees from wearing Black Lives Matter face masks, pins, and other attire.

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Topics: Market Research, Food Service, Millenials, COVID-19, Political Corporate Social Responsibility

As People Emerge from Lockdown, Reusable Face Masks are Surging: What the Fashion Market Research Says

Posted by TrendSource on 6/18/20 10:38 AM

In our current coronavirus crisis, everybody has complaints about face masks and your humble blogger is no exception: They fog my glasses in the night air, they irritate my beard, they tug on my ears, they make my face look enormous, they’ve somehow become political statements... 

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Topics: Market Research, Retail, Fashion, Manufacturing, COVID-19

As Restaurants And Retailers Reopen, Health and Compliance Safety Audits Are The Market Research Methodology of Our Time

Posted by TrendSource on 5/28/20 10:14 AM

As restaurants and retailers begin to reopen their doors, market research has gone from a competitive advantage to a fundamental necessity. I’m not just saying this because I write a market research blog, I’m saying it because these are the times we live in. 

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Topics: Food Service, Compliance, Compliance Audits, Retail, COVID-19

TrendSource Market Research: COVID-19 is Accelerating Mobile Payment Adoption

Posted by TrendSource on 5/21/20 9:59 AM

My mother is my barometer for technological adoption--if my Mom asks me to help her figure something out on her phone or tablet, it is safe to assume it’s going from mostly mainstream to fundamental fact of life. So when Mom hit me up a few days ago asking about GooglePay, I had two thoughts in succession: 1) Ugh, Lord give me strength as I guide her through this, and, 2) It might be time to blog about mobile payments again.

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Topics: Food Service, Omnichannel, Retail, Digital Technology, Mobile Technology, COVID-19

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