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Junk Food Surges Under COVID-19 Lockdowns: What the CPG Market Research Says

Posted by TrendSource on 4/24/20 11:06 AM

I recently heard a podcaster offer some free advice to listeners: Every couple of days, go try on your favorite pair of jeans. The sweatpants and pajamas most of us have made into our home uniforms (there is no away these days) conceal the ways our bodies might be changing under the coronavirus lockdown...but jeans, well, they tell the truth. 

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Topics: Market Research, Consumer Insights, Consumer Surveys, Grocery, CPG, Manufacturing, COVID-19

COVID-19 Market Research: Alcohol Consumption Continues to Surge, As Does Opportunity

Posted by TrendSource on 4/22/20 10:59 AM

This lockdown has made for some truly unexpected sights. I never thought I’d see South Coast Plaza’s parking lot entirely empty on a Sunday afternoon, or SoCal’s beaches deserted on the first hot day of the year. But here we are. 

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Topics: Market Research, Grocery, Retail, CPG, Delivery, Alcohol, COVID-19

COVID-19 Alcohol Industry Market Research: Alcohol Sales Are Up, But Will Soon Flatten Out

Posted by TrendSource on 4/3/20 10:33 AM

When he discovered that the coronavirus lockdown was coming, my best friend stocked up with eight handles of vodka--”necessary provisions,” he called them. Well, it turns out Matt wasn’t alone in this as alcohol sales, according to Nielsen, were up 55% in the third week of March from the same week last year. There’s a lot to unpack in these numbers, so we put in the alcohol industry market research to understand and qualify this uptick, explain why we feel this surge is only temporary, and outline the ways in which these gains have been unevenly distributed.

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Topics: Market Research, Food Service, Retail, CPG, Manufacturing, Alcohol, COVID-19

When Private Labels Aren't So Private: Trader Joe's, Sushi, and Grocery Market Research

Posted by TrendSource on 1/30/20 8:45 AM

Fuji Foods, the country’s largest provider of prepackaged sushi, issued a thirty-one-state recall last month with concerns that products sold under Okami and Trader Joe brands may contain listeria, an uncomfortable-at-best, deadly-at-worst food-borne bacteria. Yup, that’s right, Trader Joe’s gets their sushi from the same company that provides Walgreens, 7-Eleven, Food Lion, Golden Eagle, and a host of other grocers. And it got recalled. 

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Topics: Market Research, Food Service, Grocery, CPG, Food Safety, Food

Four Market Research Topics We Can't Wait to Blog About in 2020

Posted by TrendSource on 1/2/20 9:30 AM

It's the first blog of the new decade! We've seen a lot over the last ten years, from the boom of fast casual and delivery to the bust of Sears and Circuit City. It was a great decade for Tom Brady and Beyonce, not so much for Jared and Subway. But now, it's time to look forward! Below, we offer four market research topics that we already have in the hopper for 2020, things we've had on our mind for a while and can't wait to explore and share in this new year. 

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Topics: Market Research, Food Service, Grocery, Retail, CPG, Manufacturing, Tom Brady, Alcohol, Beyoncé

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