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Trusted Insight Trends Blog

How Manufacturers Can Leverage CPG Market Research and Strategic Consulting to Face a Shifting Marketplace

Posted by TrendSource on 2/28/19 9:28 AM

Welcome to the second of our two-part series on the changing state of CPG and grocery. Last week we discussed the unique challenges manufacturers are currently facing as the relationship between consumer, retailer, and manufacturer all undergo radical shifts.

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Topics: Market Research, Strategic Consulting, Grocery, Technology, CPG

Legacy Manufacturers on the Decline? What the CPG Market Research Says

Posted by TrendSource on 2/21/19 9:19 AM

We all know that CPG is hurting, but we also know it’s not going anywhere. Unless we all roll up our sleeves and dig into an agrarian renaissance, we will always need consumer packaged goods—that’s not changing unless we all start farming. And I for one do not farm.

What’s changing, then, is where, how, and from whom consumers are getting these goods. Formerly the exclusive territory of CPG titans like Unilever and Kraft, CPG is increasingly fragmented and less monolithic.

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Topics: Market Research, Millenials, Grocery, Retail, Digital Technology, CPG, Manufacturing, Tom Brady

Functional Foods, Better-for-You Beverages, and Retail Market Research

Posted by TrendSource on 2/14/19 8:59 AM

Nowadays, it’s not enough for food to feed us. Today’s consumer wants functional foods and beverages, ones that not only satisfy cravings and fill the tummy, but also bring along health benefits like a boosted immune system, shinier hair, better digestion, and of course weight loss.

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Topics: Market Research, Marketing, Retail, CPG

Food Service Market Research: QSRs Preparing for Customers to Move Beyond Meat

Posted by TrendSource on 1/10/19 9:58 AM

Beyond Meat is moving beyond niche, debuting in two QSRs—Del Taco and Carl’s Jr.—over the last several months. Formerly restricted to Whole Foods grocery aisles and pretentious burger joints like Hopdoddy, the entirely plant-based burger patty (peas, faba beans, soy, and beets are the main ingredients), is quite popular. It counts Bill Gates and lifetime ‘it’ boy Leonardo DiCaprio as celebrity investors, to say nothing of General Mills, Tyson Chicken, and even the SPCA on the corporate side.

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Topics: Market Research, Food Service, CPG, Food, Health Food, vegan

Seven Market Research Topics We Can’t Wait to Blog About in 2019

Posted by TrendSource on 1/3/19 9:41 AM

It’s a short week and still relatively quiet in the hallways, so we are gonna bet that not many of you have too much time to devote to your weekly market research fix.

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Topics: Market Research, Retail, CPG, Manufacturing, Food, vegan, Beverage, Alcohol, C-Store

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