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Trusted Insight Trends Blog

Beverage Industry CPG Market Research: Hard Seltzer Riding that Summertime Magic

Posted by TrendSource on 5/9/19 7:53 AM

“You can feel it in the streets, on a day like this, that heat, it feels like summer.” That’s right, from Gambino’s lips to our ears, it’s that time of year again; dig into the closet, unpack your seersuckers and white linen pants: summer is almost here!

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Topics: Market Research, Millenials, Retail, CPG, Alcohol

2019 Cannabis Industry Report: What Retailers and Manufacturers Must Know

Posted by TrendSource on 4/18/19 10:06 AM

The cannabis industry, though becoming more accepted and mainstream every day, remains shrouded in uncertainty and even taboo. This obscures the many ways the industry will, and indeed already is, shaping retail, manufacturing, grocery, c-store, and food service.

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Topics: Food Service, Consumer Insights, Consumer Research, Grocery, Retail, CPG, Consumer Buying Behavior, Consumer Insights Study, Manufacturing, Food

Anheuser Busch Acquires Cutwater, Needs Beverage Industry Market Research Moving Forward

Posted by TrendSource on 4/11/19 8:18 AM

Gosh, it must seem like we always want to talk about booze at TrendSource, but did you hear that beer giant Anheuser Busch, part of the ABInBev conglomerate, recently purchased Cutwater, upstart distiller and crafter of canned cocktails?  Honestly this market research blog just follows the news and, these days, and lately it all seems to come with an alcohol content.

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Topics: Market Research, CPG, Panel Surveys, Beverage, Alcohol

Tofu, Beyonce, and Panel Surveys: Meatless Goes Mainstream

Posted by TrendSource on 4/4/19 9:38 AM

When Beyoncé, reigning queen of all that is pop and popular, took over the world for those two weekends in Coachella (hereafter known as BeyChella), she had spent the previous months eating vegan, reclaiming her legendary curves less than a year after giving birth to twins. No, this isn’t just your humble blogger’s latest attempt to remind the world that he was there, witnessing the defining concert of our generation and falling in love (but, yeah, it kinda is), it is about the mainstreaming of plant-based diets.

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Topics: Market Research, Marketing, CPG, Panel Surveys, vegan, Beyoncé

How Manufacturers Can Leverage CPG Market Research and Strategic Consulting to Face a Shifting Marketplace

Posted by TrendSource on 2/28/19 9:28 AM

Welcome to the second of our two-part series on the changing state of CPG and grocery. Last week we discussed the unique challenges manufacturers are currently facing as the relationship between consumer, retailer, and manufacturer all undergo radical shifts.

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Topics: Market Research, Strategic Consulting, Grocery, Technology, CPG

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