Hey there, you beautiful market research nerds. Back for more? Last week, we told you everything you need to know about panel surveys; this week, it's time for customer intercepts! One of the most versatile market research methodologies in the toolkit, customer intercepts put businesses directly in touch with their actual customers.
Grocery shoppers are abandoning the center-aisle products that are CPG’s bread and butter, leaving manufacturers wondering if this is a short-term trend or a permanent change. Indeed, with Bernstein’s recent downgrade of stocks in some of the nation’s largest food manufacturers, and the falling prices of fresh food in general, it’s becoming increasingly difficult to deny that consumer tastes are changing as they increasingly flock to stores’ fresher perimeter.