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Trusted Insight Trends Blog

Omnichannel Market Research: UPS Access Points, Convenience Stores, and The Dreaded Last Mile

Posted by TrendSource on 1/31/19 9:49 AM

As any veteran (and some neophytes) of e-commerce know, delivery is convenient until it isn’t. It’s wonderful when you come home to find packages safely waiting for you on your doorstep or in your lobby, and all the more satisfying when you happen to actually be at home to receive delivery (yes, I’m talking about you, dearest newly-acquired Ted Baker jacket).

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Topics: Delivery, Omnichannel, C-Store, Amazon, Online, Market Research

How to Explain CVS’s Aetna Acquisition with HealthCare and Retail Market Research

Posted by TrendSource on 11/15/18 9:57 AM

Like the first few hours of an infectious disease, these are some critical times for CVS Health, and they hope they have the right prescription.  

Between keeping up with evolving retail (read: omnichannel) relationships and avoiding being flooded out by Amazon, the company has its work cut out for it and, wisely, they are already thinking outside the box. 

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Topics: Retail, Health Care, Amazon, Technology, Digital Technology, Delivery

Papa John's Looking to Marketing Magic and Food Service Market Research

Posted by TrendSource on 8/22/18 8:24 AM

Gosh, Papa John Schnatter didn’t just step in it this summer, he tracked it into the house and got it all over the carpet. You probably know what we are talking about so, at this point, we don’t need to rehash the messy particulars, but head here for the initial story and here for a postmortem if you require either. Yikes.

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Topics: Food Service, Marketing, Market Research, Delivery, Panel Surveys, Shopalong, Beyoncé

Amazon Expanding IRL Footprint: Omnichannel Market Research

Posted by TrendSource on 7/12/18 9:14 AM

These sure are some interesting times in our omnichannel world. Although Amazon is slowly building their own branded brick-and-mortar bookstores, convenience stores, and kiosks, they are also encroaching into other retailers’ brick-and-mortar space, bringing foot traffic to the retailer while expanding their own IRL footprint.  

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Topics: Amazon, Retail, Delivery, Digital Technology, Mobile Technology, Technology, C-Store, Grocery

Convenience Store Market Research, 7-Eleven, and Beyoncé

Posted by TrendSource on 5/10/18 9:38 AM

Let’s talk about 7-Eleven. A trip to any urban branch of the convenience store will reveal an odd assortment of products ranging from diet-friendly to splurge-tastic, from so-cheap-you-think-you-are-in-a-dollar-store all the way to stare-hard--and-it-looks-like-Whole-Foods. Despite its diminutive size—the average 7-Eleven is 1,000-2,500 sq/ft—they manage to be an everything store for everybody, which also explains their place in popular culture.

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Topics: C-Store, Retail, Technology, Delivery, Alcohol, Beyoncé

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