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Trusted Insight Trends Blog

Wayfair Expanding into Brick and Mortar Retail; Market Research Insights Abound

Posted by TrendSource on 3/28/19 7:49 AM

As the blurred lines and contested overlaps of omnichannel retail continue, Wayfair announced this week that Autumn 2019 will see the opening of its first brick and mortar store in Natick, a suburb of Boston.

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Topics: Omnichannel, Retail, Digital Technology, Delivery, Amazon

What Grocery Industry Market Research Says About Amazon's Latest Moves

Posted by TrendSource on 3/14/19 7:58 AM

You’d need a devoted weekly magazine to cover all the news coming out of Amazon’s many (many) products, services, revenue streams, and dramas. Their streaming channel is producing some of the best content out there (talking about you, Mrs. Maisel), apparently they are going to rebuild health care from the ground up, and  New York’s governor is basically doing his best John Cusack Say Anything impression outside Bezos’s door.

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Topics: Grocery, Omnichannel, Digital Technology, Grocery Delivery, Delivery, Amazon

Omnichannel Market Research: UPS Access Points, Convenience Stores, and The Dreaded Last Mile

Posted by TrendSource on 1/31/19 9:49 AM

As any veteran (and some neophytes) of e-commerce know, delivery is convenient until it isn’t. It’s wonderful when you come home to find packages safely waiting for you on your doorstep or in your lobby, and all the more satisfying when you happen to actually be at home to receive delivery (yes, I’m talking about you, dearest newly-acquired Ted Baker jacket).

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Topics: Market Research, Online, Omnichannel, Delivery, Amazon, C-Store

How to Explain CVS’s Aetna Acquisition with HealthCare and Retail Market Research

Posted by TrendSource on 11/15/18 9:57 AM

Like the first few hours of an infectious disease, these are some critical times for CVS Health, and they hope they have the right prescription.  

Between keeping up with evolving retail (read: omnichannel) relationships and avoiding being flooded out by Amazon, the company has its work cut out for it and, wisely, they are already thinking outside the box. 

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Topics: Health Care, Technology, Retail, Digital Technology, Delivery, Amazon

Papa John's Looking to Marketing Magic and Food Service Market Research

Posted by TrendSource on 8/22/18 8:24 AM

Gosh, Papa John Schnatter didn’t just step in it this summer, he tracked it into the house and got it all over the carpet. You probably know what we are talking about so, at this point, we don’t need to rehash the messy particulars, but head here for the initial story and here for a postmortem if you require either. Yikes.

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Topics: Market Research, Food Service, Marketing, Delivery, Panel Surveys, Shopalong, Beyoncé

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