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Food Service Market Research: Will QSRs Ride the Pandemic to Industry Dominance?

Posted by TrendSource on 7/2/20 9:25 AM

Last week in the parking lot of our local McDonald’s, I had my first Happy Meal in over twenty years (four-piece McNuggets, fries, and a Sprite). My boyfriend had found an online coupon, you see, which gave us a kid’s meal with the purchase of an extra value meal. I didn’t want to cook, he didn’t want to go through the hassle and wait for delivery, and we didn’t want to spend too much money. 

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Topics: Market Research, Food Service, Fast Casual, Digital Technology, Delivery, COVID-19

TrendSource Market Research: COVID-19 is Accelerating Mobile Payment Adoption

Posted by TrendSource on 5/21/20 9:59 AM

My mother is my barometer for technological adoption--if my Mom asks me to help her figure something out on her phone or tablet, it is safe to assume it’s going from mostly mainstream to fundamental fact of life. So when Mom hit me up a few days ago asking about GooglePay, I had two thoughts in succession: 1) Ugh, Lord give me strength as I guide her through this, and, 2) It might be time to blog about mobile payments again.

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Topics: Food Service, Omnichannel, Retail, Digital Technology, Mobile Technology, COVID-19

Retail Market Research: How Coronavirus Has Accelerated the Race to Omnichannel

Posted by TrendSource on 5/11/20 9:27 AM

As retailers prepare to reopen their doors, there are immediate needs to be addressed: Compliance with local restrictions, realigning resources, and, most importantly, ensuring employees and customers both feel and are as safe as possible. 

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Topics: millennials, Market Research, Online, Omnichannel, Retail, Digital Technology, COVID-19

With Delivery Demand and Capacity on the Rise, Grocery Market Research Offers Important Lessons

Posted by TrendSource on 4/29/20 9:45 AM

Despite feeling like they keep everything in place and static, for the people under lockdown, quarantines are quite dynamic. Measures to address a pandemic, and the way people respond to those measures, change over time and seemingly on a dime. We did not all suddenly shift into pandemic mode and stop evolving and adapting. 

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Topics: Market Research, Grocery, Digital Technology, Grocery Delivery, Labor, COVID-19

COVID-19 Telecom Market Research: Purchases are Stagnant While Usage is Up

Posted by TrendSource on 3/31/20 8:54 AM

Think about what you did last weekend, just make a quick list. I bet it looks something like mine and like most everybody else’s: You streamed videos, played video games, video conferenced with friends and family, and had a virtual dress up party with a ‘quarantine couture’ theme (ok, that last one was probably just me). Whether you are locked down with the kids, with the love of your life, with the person you thought was the love of your life but quarantine has taught you is most definitely not, or you are alone, we’re all kinda basically doing the same thing here. 

So, whatever you did last weekend, I bet it relied on telecom products and services. 

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Topics: Market Research, Digital Technology, Telecommunications, COVID-19

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