And we're back for the second half of our 2019 review, running through the most popular entries in our market research blog, this time for retail and manufacturing. Thanks for sticking around all year--catch you next week for the year's final blog, outlining the topics we can't wait to write about in 2020.
Nike is quitting the cult of Amazon, opting to end its two-year pilot wholesale partnership with the online retailer, pursuing instead its own Direct to Customer (DTC) platforms while also strengthening key retail relationships with particular omnichannel retailers. It’s not a total break up, however, as Nike noted its app will continue to run on Amazon Web Services (AWS), so, yeah, there’s that.
JC Penney’s is trying not to be your grandparent’s department store. The ageing and endangered chain of department stores opened a new concept last week in Hurst, Texas, roughly 45-minutes away from their corporate headquarters in Plano.
There, customers will find a reimagined retail space with new services and amenities, spas and salons, food and beverage options, lounges galore, and children's entertainment spaces, all in the name of drawing and maintaining sustainable foot traffic and sales.
It’s Thursday, which means another installment of Market Research 101, and we hope you are as excited as we are (which, for the record, is quite excited—we are total market research nerds!).