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As People Emerge from Lockdown, Reusable Face Masks are Surging: What the Fashion Market Research Says

Posted by TrendSource on 6/18/20 10:38 AM

In our current coronavirus crisis, everybody has complaints about face masks and your humble blogger is no exception: They fog my glasses in the night air, they irritate my beard, they tug on my ears, they make my face look enormous, they’ve somehow become political statements... 

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Topics: Market Research, Retail, Fashion, Manufacturing, COVID-19

Our Eight Most Popular Retail and Manufacturing Blogs of 2019

Posted by TrendSource on 12/19/19 10:47 AM

And we're back for the second half of our 2019 review, running through the most popular entries in our market research blog, this time for retail and manufacturing. Thanks for sticking around all year--catch you next week for the year's final blog, outlining the topics we can't wait to write about in 2020.

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Topics: Omnichannel, Retail, Digital Technology, CPG, Fashion, Manufacturing, Alcohol

The Swoosh Leaves the Smile: What Retail Market Research Says About Nike’s Departure from Amazon

Posted by TrendSource on 11/27/19 10:15 AM

Nike is quitting the cult of Amazon, opting to end its two-year pilot wholesale partnership with the online retailer, pursuing instead its own Direct to Customer (DTC) platforms while also strengthening key retail relationships with particular omnichannel retailers. It’s not a total break up, however, as Nike noted its app will continue to run on Amazon Web Services (AWS), so, yeah, there’s that. 

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Topics: Online, Omnichannel, Retail, Digital Technology, Fashion, Manufacturing, Amazon, Beyoncé

What Rihanna’s Fenty Fashion Line and Retail Market Research Tell Us About Fashion's Future

Posted by TrendSource on 6/6/19 9:35 AM

Rihanna—the only popstar whose wattage can hold a candle to Beyoncés, the most fashionable lady in the business this side of Janelle Monáe, and righter of retail wrongs—debuted her newest venture, a hyper-luxury fashion brand called Fenty.

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Topics: Online, Strategic Consulting, Omnichannel, Retail, Fashion, Beyoncé

How Fashion Retail Market Research Explains Denim's Decline and Resurgence

Posted by TrendSource on 1/17/19 9:26 AM

As the high priestess of popular fashion reality always reminded us: in fashion, one day you’re in, the net day you’re out.

Well, preach on, Heidi, because denim—long presumed to be on the decline—seems to be back in, reappropriating some of the market share it lost to the athleisure movement’s moment in the sun.

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Topics: Market Research, Retail, Fashion

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