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When Private Labels Aren't So Private: Trader Joe's, Sushi, and Grocery Market Research

Posted by TrendSource on 1/30/20 8:45 AM

Fuji Foods, the country’s largest provider of prepackaged sushi, issued a thirty-one-state recall last month with concerns that products sold under Okami and Trader Joe brands may contain listeria, an uncomfortable-at-best, deadly-at-worst food-borne bacteria. Yup, that’s right, Trader Joe’s gets their sushi from the same company that provides Walgreens, 7-Eleven, Food Lion, Golden Eagle, and a host of other grocers. And it got recalled. 

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Topics: Market Research, Food Service, Grocery, CPG, Food Safety, Food

Kids Menus Are Growing Up: What the Food Industry Market Research Says

Posted by TrendSource on 1/9/20 9:00 AM

Alright, let’s do this! It’s a new year, a new decade! 

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Topics: Market Research, Food Service, Millenials, Food, Alcohol

2019 Alcohol Industry Report: The Who, When, and Why of Alcohol Purchases

Posted by TrendSource on 8/8/19 11:50 AM

Alcohol is big business—sure, cannabis is starting to encroach on the after work ‘take the edge off’ market, but alcohol remains as American as apple pie (which is also a type of moonshine). Among changing demographics, social attitudes, and relationships to substances, we thought it was a good time to put our finger on the pulse of the drinking nation.

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Topics: Consumer Insights, Grocery, Retail, CPG, Consumer Buying Behavior, Delivery, Consumer Insights Study, Food, Alcohol

Market Research 101: What Are Marketing Audits?

Posted by TrendSource on 8/8/19 9:45 AM

And we’re back with Market Research 101! High schools may be just starting the new school year but you’ve been attending our Summer Session for over a month now; you learned about customer intercepts, panel surveys, focus groups, and even shop alongs! There is no rest for the market research nerds, none we say!

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Topics: Marketing Audits, Marketing, Retail, Marketing Audit, Food, Market Research 101

Market Research 101: What Are Focus Groups?

Posted by TrendSource on 8/1/19 9:51 AM

Welcome back, you marvelous miracles of market research! Market Research 101 is back in session, and, having already talked about customer intercepts and panel surveys, it's time to move into focus groups. People often confuse focus groups and panel surveys--we are here to sort out the difference. 

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Topics: Market Research, Grocery, Retail, CPG, Focus Groups, Food, Market Research 101

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