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Trusted Insight Trends Blog

Food Service Market Research: QSRs Preparing for Customers to Move Beyond Meat

Posted by TrendSource on 1/10/19 9:58 AM

Beyond Meat is moving beyond niche, debuting in two QSRs—Del Taco and Carl’s Jr.—over the last several months. Formerly restricted to Whole Foods grocery aisles and pretentious burger joints like Hopdoddy, the entirely plant-based burger patty (peas, faba beans, soy, and beets are the main ingredients), is quite popular. It counts Bill Gates and lifetime ‘it’ boy Leonardo DiCaprio as celebrity investors, to say nothing of General Mills, Tyson Chicken, and even the SPCA on the corporate side.

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Topics: Food Service, CPG, Food, Health Food, Market Research, vegan

Seven Market Research Topics We Can’t Wait to Blog About in 2019

Posted by TrendSource on 1/3/19 9:41 AM

It’s a short week and still relatively quiet in the hallways, so we are gonna bet that not many of you have too much time to devote to your weekly market research fix.

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Topics: C-Store, Alcohol, Beverage, Food, vegan, Retail, CPG, Manufacturing, Market Research

PARTY by Taco Bell: How Food Service Market Research Keeps the Party Going

Posted by TrendSource on 11/27/18 10:04 AM

At TrendSource, we like to take our holiday partying to San Diego’s historic Lafayette Hotel in lovely North Park, but for those with more elastic, or perhaps ironic, tastes, Taco Bell is offering “the next generation of modern entertaining,” officially inviting customers to “book your next party at the only logical place: Taco Bell.”

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Topics: Food Service, Food, Millenials, Social Media, Panel Surveys, Digital Technology

A Market Research Buffet: How All-You-Can-Eats Can Make Money

Posted by TrendSource on 11/1/18 9:56 AM

We set our own editorial calendar, but every now and again, a casual workplace question becomes an internal debate…and then becomes a blog topic.

Recently, a lively discussion ensued in TrendSource's lunchroom about how (and, indeed, if) all-you-can-eat (AYCE) establishments could possibly succeed. You know what we mean—AYCE buffets ranging from pizza to Chinese, AYCE restaurants like Korean BBQ and sushi, how do they stay afloat?

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Topics: Food Service, Food, Market Research, Tom Brady, Beyoncé

You, Fast Food Market Research, and the Apocalypse

Posted by TrendSource on 9/20/18 9:58 AM

When on the lookout for an apocalypse (be it biblical, zombie, or sports-related), sometimes it’s hard to discern the signal from the noise. But, in the case of fast food, when two of the nation’s biggest business news organizations—Bloomberg and Business Insider—both hit the panic button, it’s time to take notice.

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Topics: Food, Food Service, Market Research, millennials, Labor, Beyoncé

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