Celebrity increasingly drives digital purchases—as we described last week, this is already happening in fashion where Rihanna and Kylie Jenner are as hot as hot can be. But does celebrity drive restaurant traffic?
The Cheesecake Factory, everybody’s favorite ‘everything under the sun’ casual dine-in, is going fast casual, rolling out a piloted pan-Asian fast casual concept in a tony Los Angeles suburb. The new location, called the Social Monk (more on the name and the monk later) will look to capitalize on food service and fast casual trends, and when an avowed leader of the casual dine-in segment is jumping into the fast casual life raft, it merits some contemplation (yes, that is a monk joke).
The cannabis industry, though becoming more accepted and mainstream every day, remains shrouded in uncertainty and even taboo. This obscures the many ways the industry will, and indeed already is, shaping retail, manufacturing, grocery, c-store, and food service.
In yet another example of our proliferating subscription culture, Burger King announced last week a $5/month coffee subscription. Available exclusively in the Burger King app, membership entitles customers to one small brewed coffee per day and is available in the contiguous United States.
You don’t need a business blog to tell you that fast casual is big (we know: you come for the business but stay for the fun).
With lower overhead than dine-in restaurants and a fresher, less industrial factory vibe than QSRs, they have been the thing that food dreams are made of ever since Chipotle went from 16 Colorado stores to national dominance in a little under five years.