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2019 Alcohol Industry Report: The Who, When, and Why of Alcohol Purchases

Posted by TrendSource on 8/8/19 11:50 AM

Alcohol is big business—sure, cannabis is starting to encroach on the after work ‘take the edge off’ market, but alcohol remains as American as apple pie (which is also a type of moonshine). Among changing demographics, social attitudes, and relationships to substances, we thought it was a good time to put our finger on the pulse of the drinking nation.

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Topics: Consumer Insights, Grocery, Retail, CPG, Consumer Buying Behavior, Delivery, Consumer Insights Study, Food, Alcohol

Market Research 101: What Are Marketing Audits?

Posted by TrendSource on 8/8/19 9:45 AM

And we’re back with Market Research 101! High schools may be just starting the new school year but you’ve been attending our Summer Session for over a month now; you learned about customer intercepts, panel surveys, focus groups, and even shop alongs! There is no rest for the market research nerds, none we say!

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Topics: Marketing Audits, Marketing, Retail, Marketing Audit, Food, Market Research 101

Market Research 101: What Are Focus Groups?

Posted by TrendSource on 8/1/19 9:51 AM

Welcome back, you marvelous miracles of market research! Market Research 101 is back in session, and, having already talked about customer intercepts and panel surveys, it's time to move into focus groups. People often confuse focus groups and panel surveys--we are here to sort out the difference. 

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Topics: Market Research, Grocery, Retail, CPG, Focus Groups, Food, Market Research 101

Market Research 101: What Are Customer Intercepts?

Posted by TrendSource on 7/25/19 9:27 AM

Hey there, you beautiful market research nerds. Back for more? Last week, we told you everything you need to know about panel surveys; this week, it's time for customer intercepts! One of the most versatile market research methodologies in the toolkit, customer intercepts put businesses directly in touch with their actual customers. 

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Topics: Customer Insights, Customer Intercepts, Grocery, Retail, CPG, Food, Market Research 101

Market Research 101: What is a Panel Survey?

Posted by TrendSource on 7/18/19 9:02 AM

Yeah, we know it’s summer, but at TrendSource, school is about to start up again. That’s because we are starting a new blog project, Market Research 101. Each week, we will break down a particular market research methodology, explaining what is is, how it’s used, and everything else you need to know. First up, Panel Surveys!

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Topics: Market Research, Grocery, Retail, CPG, Panel Surveys, Food, Market Research 101

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