Alright, let’s do this! It’s a new year, a new decade!
Alcohol is big business—sure, cannabis is starting to encroach on the after work ‘take the edge off’ market, but alcohol remains as American as apple pie (which is also a type of moonshine). Among changing demographics, social attitudes, and relationships to substances, we thought it was a good time to put our finger on the pulse of the drinking nation.
And we’re back with Market Research 101! High schools may be just starting the new school year but you’ve been attending our Summer Session for over a month now; you learned about customer intercepts, panel surveys, focus groups, and even shop alongs! There is no rest for the market research nerds, none we say!
Welcome back, you marvelous miracles of market research! Market Research 101 is back in session, and, having already talked about customer intercepts and panel surveys, it's time to move into focus groups. People often confuse focus groups and panel surveys--we are here to sort out the difference.
Hey there, you beautiful market research nerds. Back for more? Last week, we told you everything you need to know about panel surveys; this week, it's time for customer intercepts! One of the most versatile market research methodologies in the toolkit, customer intercepts put businesses directly in touch with their actual customers.