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Dine Alongs and Focus Groups: How Chipotle May Have Avoided its Stringy Cheese Incident

Posted by TrendSource on 10/11/17 7:08 AM

Chipotle has a cheesy problem, more specifically a queso one. After testing the new product in Colorado and California, the food purveyor—whose last 18 months have been, well, challenging—rushed it to market with much, much fanfare and the results have been less than impressive. According to Business Insider, only about 15% of customers are actually ordering the product, and it's reception on social media has been somewhere between caustic and molten.

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Topics: Market Research, Food Service, Restaurant, Fast Casual, Food Safety, Panel Surveys, Shopalong, Beyoncé

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