What is sentiment analysis, what can sentiment analysis tell you, and how does it fit into a broader brand health tracking program? We’re here to explain and we feel great about it!
Brand health is tricky these days, and TrendSource has developed a suite of products to help businesses keep real-time tabs on the things people are saying about them. Over the next three weeks, we will be presenting these brand health products as part of our Market Research 101 series, telling you everything you need to know about the cutting edge of online market research.
Bon Appetit—that glossy food magazine you promised yourself you’d start reading once you finally grew up but never got around to—is expanding into food service, opening a ghost kitchen in partnership with restaurant group Lettuce Entertain You, available exclusively on the GrubHub platform.
Yet fast casual remains a singular force in food service, one that continues to dominate the cultural landscape. So, a little more than a decade into its reign, we thought we’d check in on the industry: what do consumers want from a fast casual experience, what are they actually getting, and how can operators start to bridge the difference? What concepts most excite consumers, which seem passé at this point, and what can QSR and casual dining operators learn from all of this? These are some of the questions we set out to answer in our 2019 Fast Casual Food Industry Report.
Market Research 101 continues this week with an in-depth exploration of competitor monitoring mystery shops. Sure, competitor monitoring mystery shops are a little bit like spying, but it’s also just really good business and everybody else is doing it.