Brand health is tricky these days, and TrendSource has developed a suite of products to help businesses keep real-time tabs on the things people are saying about them. Over the next three weeks, we will be presenting these brand health products as part of our Market Research 101 series, telling you everything you need to know about the cutting edge of online market research.
Do you hear that? It’s the collective sigh of relief being released by every parent across the country—the kids are back in school! Phew! It’s true, summer vacations have ended for student and CEO alike but around here we never take a break. We keep pushing forward with Market Research 101, breaking down our favorite market research methodologies every Thursday for your edification and, well, pleasure (are you not entertained?!).
Like the first few hours of an infectious disease, these are some critical times for CVS Health, and they hope they have the right prescription.
Between keeping up with evolving retail (read: omnichannel) relationships and avoiding being flooded out by Amazon, the company has its work cut out for it and, wisely, they are already thinking outside the box.
During Medicare’s Annual Election Period (AEP), TrendSource Trusted Insight designs and executes secret shop programs for over 30 Medicare Advantage plans, helping companies ensure their sales agents comply with mandated CMS guidelines. Based on more than 4,000 individual projects, we identified the top violation per audit type and, while some have appeared in years past, others were previously unseen. By alerting our clients to these issues, they were able to implement corrective actions. Below, we outline, in no specific order, some of the top AEP 2017 violations.
Every year, TrendSource executes Secret Shop programs with over 30 Medicare Advantage plans during the Annual Enrollment Period to ensure their sales agents are meeting CMS Marketing Guidelines. Based on over ~4000 Secret Shops completed, we were able to identify the top violations per audit type that occurred during AEP 2016. Some of these violations were an issue last year; however, some of these violations are new issues we were able to relay to our clients for corrective action.*