We are doing things a bit differently this year. As you may have noticed, we have done away with our Pre-Holiday Reports, retiring them after five great years of forecasting and exploring purchase intentions. Our reasoning: Pre-Holiday Reports, we have heard from our Retail industry and CPG industry clients, do not provide adequate time to put insights into action—by the time shoppers have shaped their holiday purchase intentions, retailers have necessarily already completed their holiday preparations.
With the Holidays looming, it's time to staff up and retailers are well into their yearly dance with seasonal employees, courting them with extra holiday spending money and those 10-30 percent staff discounts. But while many familiar faces are already filling up their dance cards, Walmart is standing with its back up on the wall: they aren't hiring. Instead, for the second year consecutively, they will distribute additional holiday hours among their existing associates.
It might not be entirely accurate, but Moms have a reputation for graciously accepting any gift they are given—smiling, saying I love it, and saying I love you. That’s how people have gotten away with giving some truly uninspired gifts throughout the years. But according to the Mother’s Day Market Research in our 2017 Mother’s Day Consumer Insights Study, Moms want more than time with their family and the classroom-crafted keepsake.
The Holidays sure fly by, don’t they? The hustle and bustle of traveling and hosting, cooking and cleaning, and of course holiday shopping leave time for little else. And then, it’s over.
Where did 2016 go? It seems like just yesterday we were talking about Mother’s Day and now, here we are with a stocking stuffed full of Pre-Holiday Insights. For our Pre-Holiday Study, we surveyed nearly 3,000 holiday shoppers between October 16 and November 6, zeroing in on their budget and purchase intentions, their perceptions of online and in-store shopping experiences, and purchase influencers, and the results are in.