I’ve always known we were going to get out of this phase of the pandemic, but this week was the first time I actually could see it playing out. Indeed, what has been a distant promise is slowly becoming a tangible future as concrete plans are being laid across the nation for a gradual relaxing of social distancing standards and a reopening of shuttered businesses. While logistics and timetables are going to vary from state-to-state, county-to-county, and even city-to-city, examining California’s recently announced, four-stage reopening plan offers our first real glimpse at what our new normal will look like and how we will get there.
Despite feeling like they keep everything in place and static, for the people under lockdown, quarantines are quite dynamic. Measures to address a pandemic, and the way people respond to those measures, change over time and seemingly on a dime. We did not all suddenly shift into pandemic mode and stop evolving and adapting.
Yesterday at about 11:30 AM, for no particular reason other than that we could, my man and I ordered 70 (yes, s-e-v-e-n-t-y) pieces of KFC popcorn chicken for $10, with free delivery to boot. Having recently abandoned any hopes that our Coachella/summer beach bodies will be of any use to us during a lockdown, we are determined to eat whatever the heck we want, whenever the heck we want it. It’s the form our grief takes.
A lot happened this weekend, just like it seems to be happening every day for a while now. Zoom was revealed to be a security liability, GrubHub is facing some tough PR over the fees it charges restaurants, and there are early rumors that Apple may be looking to acquire Disney(!). Oh and Will Oremus over at Medium finally solved the great toilet paper mystery once and for all.
Grocery stores have a central role to play in our battle against coronavirus, but as they necessarily remain open, they invite concerns about their safety among customers and employers alike. It’s simple: Stores have to stay open to keep us fed, crowded indoor spaces are increasingly risky, and customers and employees alike are frightened. It’s tough out there, there's no other way to put it.
Our grocery clients have been asking us what they can do to enhance safety procedures, as well as communicate those efforts. So, we’ve been putting in the grocery industry market research. Here we discuss current measures being implemented in stores across the country as well as outlining the most reliable information we have about how to inactivate the virus and minimize risk. We will also consider the unique challenges stores face when protecting employees and customers' physical and mental well-being.