Just as Coke announced it’s getting into the hard seltzer business, rival Pepsi recently announced its newest product, a functional beverage stress reliever and sleep aid called Driftwell. The product will be available Direct-to-Customer (DTC) via digital channels starting in December, and will be sold at the retail level within the first quarter of 2021.
We aren’t the type to bury a lede around here, so let’s just get it out: Coca-Cola is gonna start selling booze. No, that doesn’t mean that they are selling Coke cans with the rum already inside of them or anything, (but my lips to your ears, Coke, seriously). Instead, they are getting into the spiked seltzer game, releasing Topo Chico Hard Seltzer sometime in early 20201, they announced this week. Topo Chico, dear readers may recall, is the upstart sparkling water brand Coke acquired in 2017--it has some hipster street credibility, particularly in the US southwest, and Coke feels it has more synergies with the spiked seltzer market than their flagship products.
In our current coronavirus crisis, everybody has complaints about face masks and your humble blogger is no exception: They fog my glasses in the night air, they irritate my beard, they tug on my ears, they make my face look enormous, they’ve somehow become political statements...
Exercise is a touchy subject in your humble blogger’s home these days. Every day, my boyfriend tries to lead by example, doing innumerable squats, pushups, and planks throughout the day, looking up at me hopefully. Is today the day I get on the ground with him, his hopeful eyes seem to ask (spoiler: no, today is not the day).
I recently heard a podcaster offer some free advice to listeners: Every couple of days, go try on your favorite pair of jeans. The sweatpants and pajamas most of us have made into our home uniforms (there is no away these days) conceal the ways our bodies might be changing under the coronavirus lockdown...but jeans, well, they tell the truth.