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Trusted Insight Trends Blog

Market Research 101: What is a Shop Along?

Posted by TrendSource on 8/15/19 8:28 AM

The first month of school always seems to fly by, right? Getting to know new people, meeting and dreaming about your newest crush, finding your place in the class, and of course sizing up your new teacher—yup, that first month just flies by.
So why should it be any different with Market Research 101 where, we are shocked to realize, we have already completed our first month of Market Research learning? So far, we’ve covered panel surveys, customer intercepts, and focus groups, and today it’s time for shop-alongs.

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Topics: Grocery, Retail, Shopalong, VOC, Manufacturing, Market Research 101

LOL Surprise Dolls, Unboxing Not So Surprising with Manufacturing Market Research

Posted by TrendSource on 6/27/19 9:05 AM

Ok, let’s talk about toys. Your humble blogger just spent a week-long family reunion marveling as his slew of nieces passed the hours watching other people open toys on YouTube. Subsequent investigation led me the following set of understandings: 1) LOL Surprise dolls are the hottest toy on the planet, 2) Children are as happy watching people open them on YouTube as they are playing with them themselves, and, 3) They are a manufacturing market research marvel.

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Topics: Market Research, Social Media, Manufacturing, Toys, Beyoncé

Amazon Loads Up Some Retail Market Research, Fires 1-Day Delivery Shots at Competitors

Posted by TrendSource on 5/2/19 9:57 AM

Amazon Prime is getting faster, recently announcing a new 1-day delivery standard rolling out in Q2 of this year. This is a big deal, which is sure to heighten consumer’s expectations across omnichannel, increase the cost of doing business online, and change retail’s competitive landscape.

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Topics: Market Research, Technology, Retail, Delivery, Manufacturing, Amazon

2019 Cannabis Industry Report: What Retailers and Manufacturers Must Know

Posted by TrendSource on 4/18/19 10:06 AM

The cannabis industry, though becoming more accepted and mainstream every day, remains shrouded in uncertainty and even taboo. This obscures the many ways the industry will, and indeed already is, shaping retail, manufacturing, grocery, c-store, and food service.

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Topics: Food Service, Consumer Insights, Consumer Research, Grocery, Retail, CPG, Consumer Buying Behavior, Consumer Insights Study, Manufacturing, Food

Legacy Manufacturers on the Decline? What the CPG Market Research Says

Posted by TrendSource on 2/21/19 9:19 AM

We all know that CPG is hurting, but we also know it’s not going anywhere. Unless we all roll up our sleeves and dig into an agrarian renaissance, we will always need consumer packaged goods—that’s not changing unless we all start farming. And I for one do not farm.

What’s changing, then, is where, how, and from whom consumers are getting these goods. Formerly the exclusive territory of CPG titans like Unilever and Kraft, CPG is increasingly fragmented and less monolithic.

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Topics: Market Research, Millenials, Grocery, Retail, Digital Technology, CPG, Manufacturing, Tom Brady

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