It's the first blog of the new decade! We've seen a lot over the last ten years, from the boom of fast casual and delivery to the bust of Sears and Circuit City. It was a great decade for Tom Brady and Beyonce, not so much for Jared and Subway. But now, it's time to look forward! Below, we offer four market research topics that we already have in the hopper for 2020, things we've had on our mind for a while and can't wait to explore and share in this new year.
And we're back for the second half of our 2019 review, running through the most popular entries in our market research blog, this time for retail and manufacturing. Thanks for sticking around all year--catch you next week for the year's final blog, outlining the topics we can't wait to write about in 2020.
Nike is quitting the cult of Amazon, opting to end its two-year pilot wholesale partnership with the online retailer, pursuing instead its own Direct to Customer (DTC) platforms while also strengthening key retail relationships with particular omnichannel retailers. It’s not a total break up, however, as Nike noted its app will continue to run on Amazon Web Services (AWS), so, yeah, there’s that.
Continuing our Market Research 101 series, today we will be discussing Net Promoter Scores, abbreviated NPS, the third and final component in our new online Brand Health suite. As with any online methodology, it is important to remember that these methodologies are often best paired with other market research tools to best monitor your business in an omnichannel world.
What is sentiment analysis, what can sentiment analysis tell you, and how does it fit into a broader brand health tracking program? We’re here to explain and we feel great about it!