It’s a short week and still relatively quiet in the hallways, so we are gonna bet that not many of you have too much time to devote to your weekly market research fix.
Most of you are likely already on vacation as we write this—it’s already pretty quiet in TrendSource’s halls, and just because your humble blogger has nothing better to do on a Thursday-before-Christmas afternoon, doesn’t mean you don’t either.
It’s been a tough half decade for the GAP and things haven’t gotten better lately. JP Morgan recently downgraded them, and they have lowered earnings per share estimates by 12%. Owing to “operational issues” and inventory imbalance, the GAP brand (not to be confused with the Gap Band who keep on funking) has lost cultural cache and mindshare as its cookie-cutter stylings clash with current trends.
Forgive us if we channel The Big Lebowski as we declare: Sometimes, there's a device…Sometimes, there's a device, well, it’s the device for its time and place. It fits right in there.