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TrendSource Market Research: Stimulus Checks Inspire Little to No Non-Essential Spending

Posted by TrendSource on 5/13/20 10:31 AM

It’s a set of personal questions that have enormous economic implications, one asked on family Zoom calls and in market research surveys alike: Have you received your stimulus check yet? How have/will you spend it?  I’ve saved mine thus far, my best friend just bought a Yamaha keyboard with his. My mother paid down some debt, and a dear friend who has been out of work since the lockdowns began put his directly toward rent. 

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Topics: Market Research, Food Service, Consumer Insights, Consumer Research, Consumer Surveys, Consumer Behavior, Retail, COVID-19

Retail Market Research: How Coronavirus Has Accelerated the Race to Omnichannel

Posted by TrendSource on 5/11/20 9:27 AM

As retailers prepare to reopen their doors, there are immediate needs to be addressed: Compliance with local restrictions, realigning resources, and, most importantly, ensuring employees and customers both feel and are as safe as possible. 

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Topics: millennials, Market Research, Online, Omnichannel, Retail, Digital Technology, COVID-19

COVID-19 Market Research: As Lockdowns Ease, People Want to Exercise, but Where?

Posted by TrendSource on 5/6/20 10:47 AM

Exercise is a touchy subject in your humble blogger’s home these days. Every day, my boyfriend tries to lead by example, doing innumerable squats, pushups, and planks throughout the day, looking up at me hopefully. Is today the day I get on the ground with him, his hopeful eyes seem to ask (spoiler: no, today is not the day).  

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Topics: Market Research, Consumer Surveys, Consumer Behavior, Manufacturing, COVID-19, Health and Fitness

With Plans to Reopen Taking Shape, The Path Forward For Restaurants Becomes Clearer

Posted by TrendSource on 4/30/20 9:50 AM

I’ve always known we were going to get out of this phase of the pandemic, but this week was the first time I actually could see it playing out. Indeed, what has been a distant promise is slowly becoming a tangible future as concrete plans are being laid across the nation for a gradual relaxing of social distancing standards and a reopening of shuttered businesses. While logistics and timetables are going to vary from state-to-state, county-to-county, and even city-to-city, examining California’s recently announced, four-stage reopening plan offers our first real glimpse at what our new normal will look like and how we will get there. 

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Topics: Market Research, Food Service, Omnichannel, Delivery, Labor, COVID-19

With Delivery Demand and Capacity on the Rise, Grocery Market Research Offers Important Lessons

Posted by TrendSource on 4/29/20 9:45 AM

Despite feeling like they keep everything in place and static, for the people under lockdown, quarantines are quite dynamic. Measures to address a pandemic, and the way people respond to those measures, change over time and seemingly on a dime. We did not all suddenly shift into pandemic mode and stop evolving and adapting. 

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Topics: Market Research, Grocery, Digital Technology, Grocery Delivery, Labor, COVID-19

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