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Retail Market Research: On the Blending of Home and Retail

Posted by TrendSource on 10/9/19 12:50 PM

Malls, if recent southern California developments are to be believed, are trying to become more like homes. Indeed, as brick-and-mortar retail steadily loses foot traffic to second-screen, at-home shopping, traditional retail spaces are reconsidering their value proposition in a post-anchor store world, and it seems some are proposing they become more like a home.

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Topics: millennials, Market Research, Omnichannel, Retail, Digital Technology, cannabis

Food Service Market Research: Bon Appetit, GrubHub, and the Ghost Kitchen

Posted by TrendSource on 10/2/19 1:01 PM

Bon Appetit—that glossy food magazine you promised yourself you’d start reading once you finally grew up but never got around to—is expanding into food service, opening a ghost kitchen in partnership with restaurant group Lettuce Entertain You, available exclusively on the GrubHub platform.

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Topics: Market Research, Food Service, Digital Technology, Delivery

Pedialyte, Market Research and Alcohol-Induced Dehydration

Posted by TrendSource on 9/26/19 8:15 AM

Pedialyte is growing up. Abbott’s life-saving rehydration product formerly marketed to parents of diarrhea-dehydrated children now wants to save adults from a different kind of dehydration, the kind that comes from drinking one (or seven) too many adult beverages.

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Topics: Market Research, Retail, CPG, Panel Surveys, Shopalong, Beverage, Alcohol, Sentiment Analysis

Market Research 101: What Are Focus Groups?

Posted by TrendSource on 8/1/19 9:51 AM

Welcome back, you marvelous miracles of market research! Market Research 101 is back in session, and, having already talked about customer intercepts and panel surveys, it's time to move into focus groups. People often confuse focus groups and panel surveys--we are here to sort out the difference. 

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Topics: Market Research, Grocery, Retail, CPG, Focus Groups, Food, Market Research 101

Market Research 101: What is a Panel Survey?

Posted by TrendSource on 7/18/19 9:02 AM

Yeah, we know it’s summer, but at TrendSource, school is about to start up again. That’s because we are starting a new blog project, Market Research 101. Each week, we will break down a particular market research methodology, explaining what is is, how it’s used, and everything else you need to know. First up, Panel Surveys!

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Topics: Market Research, Grocery, Retail, CPG, Panel Surveys, Food, Market Research 101

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