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Retail Market Research: Amazon’s Holiday Catalogue and Its Backward Path to Omnichannel

Posted by TrendSource on 10/22/20 10:10 AM

For the third consecutive year, Amazon has released a holiday toy “wishbook,” Joy Delivered, a paper catalogue containing literally thousands of items spread across 92 pages. Clearly intended to drive holiday gift purchases in households with children, the catalogue is already hitting its mark, it would seem. Indeed, according to the Krazy Coupon Lady, “Amazon’s Holiday Wish Book is Here and My Kids Are Going Nuts.”

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Topics: Market Research, Omnichannel, Retail, Digital Technology, Amazon

Casual Dining Market Research Offers Hope for the Haves, Worry for Have Nots

Posted by TrendSource on 10/15/20 9:32 AM

Casual dining has been in some trouble for a while now--let’s recall that even before March of this year, the segment was getting t-boned, undercut in cost and value proposition by fast casual, and rendered generic and dated by upstart independent eateries. They were stuck in the middle, in every sense of the phrase--between generations, economic classes, and the urban/rural divide, fast casual was built for everybody but seemed to be appealing to relatively few. 

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Topics: Market Research, Food Service, Omnichannel, Delivery, COVID-19

CPG Market Research: Will Pepsi’s Driftwell Prove a CBD Wolf in Functional Beverage Clothing?

Posted by TrendSource on 10/8/20 9:00 AM

Just as Coke announced it’s getting into the hard seltzer business, rival Pepsi recently announced its newest product, a functional beverage stress reliever and sleep aid called Driftwell. The product will be available Direct-to-Customer (DTC) via digital channels starting in December, and will be sold at the retail level within the first quarter of 2021. 

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Topics: Market Research, CPG, Manufacturing, Beverage, cannabis, COVID-19

Coke and Coors Partner for Topo Chico Hard Seltzer, Alcohol Industry Market Research Bubbles Up

Posted by TrendSource on 10/1/20 9:15 AM

We aren’t the type to bury a lede around here, so let’s just get it out: Coca-Cola is gonna start selling booze. No, that doesn’t mean that they are selling Coke cans with the rum already inside of them or anything, (but my lips to your ears, Coke, seriously). Instead, they are getting into the spiked seltzer game, releasing Topo Chico Hard Seltzer sometime in early 20201, they announced this week. Topo Chico, dear readers may recall, is the upstart sparkling water brand Coke acquired in 2017--it has some hipster street credibility, particularly in the US southwest, and Coke feels it has more synergies with the spiked seltzer market than their flagship products.  

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Topics: Market Research, Manufacturing, Alcohol, COVID-19

Checking in on Chicken Sandwiches and Food Service Market Research

Posted by TrendSource on 9/24/20 9:30 AM

What a difference a year can make. 

It was just over a year ago that we published this blog, taking on Popeye’s wildly successful crispy chicken sandwich, which dominated the culture (and sadly crime blotters) for months, becoming Business Insider’s fast food menu item of the year and continuing its hot streak into 2020.

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Topics: Market Research, Food Service, Customer Preferences

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