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Trusted Insight Trends Blog

Food Service Market Research: QSRs Preparing for Customers to Move Beyond Meat

Posted by TrendSource on 1/10/19 9:58 AM

Beyond Meat is moving beyond niche, debuting in two QSRs—Del Taco and Carl’s Jr.—over the last several months. Formerly restricted to Whole Foods grocery aisles and pretentious burger joints like Hopdoddy, the entirely plant-based burger patty (peas, faba beans, soy, and beets are the main ingredients), is quite popular. It counts Bill Gates and lifetime ‘it’ boy Leonardo DiCaprio as celebrity investors, to say nothing of General Mills, Tyson Chicken, and even the SPCA on the corporate side.

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Topics: Food Service, CPG, Food, Health Food, Market Research, vegan

Seven Market Research Topics We Can’t Wait to Blog About in 2019

Posted by TrendSource on 1/3/19 9:41 AM

It’s a short week and still relatively quiet in the hallways, so we are gonna bet that not many of you have too much time to devote to your weekly market research fix.

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Topics: C-Store, Alcohol, Beverage, Food, vegan, Retail, CPG, Manufacturing, Market Research

The Five Most Tone-Deaf Marketing and Advertising Campaigns of the Last Decade (And How Market Research Could Have Helped)

Posted by TrendSource on 12/20/18 9:36 AM

Marketing is like playing the kazoo—sure it seems, and oftentimes is, easy, but you’re still gonna occasionally hit the wrong note. It happens to everybody (some more publicly than others) but the more advertising and marketing market research put in, the better they safeguard themselves, but it can’t entirely be prevented. We should know. We’ve had the occasional misfire ourselves.

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Topics: Market Research, CPG, Retail, Beyoncé, Marketing

Board Games, Beers, and Manufacturing Market Research

Posted by TrendSource on 11/20/18 4:20 PM

Bored with digital technology, it seems that millennials are picking up board games.

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Topics: Manufacturing, Market Research, Food Service, Alcohol

A Market Research Buffet: How All-You-Can-Eats Can Make Money

Posted by TrendSource on 11/1/18 9:56 AM

We set our own editorial calendar, but every now and again, a casual workplace question becomes an internal debate…and then becomes a blog topic.

Recently, a lively discussion ensued in TrendSource's lunchroom about how (and, indeed, if) all-you-can-eat (AYCE) establishments could possibly succeed. You know what we mean—AYCE buffets ranging from pizza to Chinese, AYCE restaurants like Korean BBQ and sushi, how do they stay afloat?

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Topics: Food Service, Food, Market Research, Tom Brady, Beyoncé

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