Welcome to the second of our two-part series on the changing state of CPG and grocery. Last week we discussed the unique challenges manufacturers are currently facing as the relationship between consumer, retailer, and manufacturer all undergo radical shifts.
We all know that CPG is hurting, but we also know it’s not going anywhere. Unless we all roll up our sleeves and dig into an agrarian renaissance, we will always need consumer packaged goods—that’s not changing unless we all start farming. And I for one do not farm.
What’s changing, then, is where, how, and from whom consumers are getting these goods. Formerly the exclusive territory of CPG titans like Unilever and Kraft, CPG is increasingly fragmented and less monolithic.
Nowadays, it’s not enough for food to feed us. Today’s consumer wants functional foods and beverages, ones that not only satisfy cravings and fill the tummy, but also bring along health benefits like a boosted immune system, shinier hair, better digestion, and of course weight loss.
You don’t need a business blog to tell you that fast casual is big (we know: you come for the business but stay for the fun).
With lower overhead than dine-in restaurants and a fresher, less industrial factory vibe than QSRs, they have been the thing that food dreams are made of ever since Chipotle went from 16 Colorado stores to national dominance in a little under five years.
As any veteran (and some neophytes) of e-commerce know, delivery is convenient until it isn’t. It’s wonderful when you come home to find packages safely waiting for you on your doorstep or in your lobby, and all the more satisfying when you happen to actually be at home to receive delivery (yes, I’m talking about you, dearest newly-acquired Ted Baker jacket).