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Market Research 101: What is Sentiment Analysis?

Posted by TrendSource on 10/10/19 9:13 AM

Continuing with our introduction of TrendSource’s new Brand Health Suite, this week we are continuing Market Research 101 with everything you need to know about Sentiment Analysis.

What is sentiment analysis, what can sentiment analysis tell you, and how does it fit into a broader brand health tracking program? We’re here to explain and we feel great about it!

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Topics: Food Service, Marketing, Grocery, Retail, CPG, Manufacturing, Market Research 101, Brand Health, Sentiment Analysis

Market Research 101: What is a Market Research Ethnography?

Posted by TrendSource on 9/5/19 8:52 AM

Do you hear that? It’s the collective sigh of relief being released by every parent across the country—the kids are back in school! Phew! It’s true, summer vacations have ended for student and CEO alike but around here we never take a break. We keep pushing forward with Market Research 101, breaking down our favorite market research methodologies every Thursday for your edification and, well, pleasure (are you not entertained?!).

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Topics: Food Service, Health Care, Restaurant, Marketing, Grocery, Retail, CPG, Manufacturing, Mobile Ethnographies\, Market Research 101

Market Research 101: What Are Marketing Audits?

Posted by TrendSource on 8/8/19 9:45 AM

And we’re back with Market Research 101! High schools may be just starting the new school year but you’ve been attending our Summer Session for over a month now; you learned about customer intercepts, panel surveys, focus groups, and even shop alongs! There is no rest for the market research nerds, none we say!

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Topics: Marketing Audits, Marketing, Retail, Marketing Audit, Food, Market Research 101

Tofu, Beyonce, and Panel Surveys: Meatless Goes Mainstream

Posted by TrendSource on 4/4/19 9:38 AM

When Beyoncé, reigning queen of all that is pop and popular, took over the world for those two weekends in Coachella (hereafter known as BeyChella), she had spent the previous months eating vegan, reclaiming her legendary curves less than a year after giving birth to twins. No, this isn’t just your humble blogger’s latest attempt to remind the world that he was there, witnessing the defining concert of our generation and falling in love (but, yeah, it kinda is), it is about the mainstreaming of plant-based diets.

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Topics: Market Research, Marketing, CPG, Panel Surveys, vegan, Beyoncé

Functional Foods, Better-for-You Beverages, and Retail Market Research

Posted by TrendSource on 2/14/19 8:59 AM

Nowadays, it’s not enough for food to feed us. Today’s consumer wants functional foods and beverages, ones that not only satisfy cravings and fill the tummy, but also bring along health benefits like a boosted immune system, shinier hair, better digestion, and of course weight loss.

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Topics: Market Research, Marketing, Retail, CPG

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