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As the Nation Protests, Companies Are Coming off the Sideline: What the Market Research Says

Posted by TrendSource on 6/11/20 10:38 AM

You don’t need me to tell you what’s been happening in our country over the last two weeks, as mass protests have gained unprecedented momentum to redress the systemic racism that endangers and degrades Black people. And you certainly don’t need me to tell you what’s right and wrong--hopefully you’ve already figured that one out for yourself, and, besides, this is a market research blog

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Topics: Market Research, Millenials, Marketing, Political Corporate Social Responsibility

Why Alcohol Brands Sponsor Music Festivals: What the Marketing and Advertising Market Research Says

Posted by TrendSource on 1/16/20 8:45 AM

In what has become an annual tradition the first week of every year, Coachella announced its 2020 lineup and, as always, it’s basically everybody who’s anybody. Frank Ocean! Lana Del Rey! FKA twigs! (And that’s just Sunday!)

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Topics: millennials, Market Research, Marketing, Alcohol, Beyoncé

Our Eight Most Popular Food Service and Grocery Market Research Blogs of 2019

Posted by TrendSource on 12/12/19 10:00 AM

It's that time of year again!

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Topics: Market Research, Fast Casual, Marketing, Grocery, Omnichannel, Retail, Digital Technology, Amazon, vegan

Popeye's Chicken Sandwich, Chick-fil-A's Tweet, and Food Service Market Research

Posted by TrendSource on 11/21/19 10:47 AM

Yeah, I guess we have to talk about Popeye’s chicken sandwich now.  

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Topics: Market Research, Food Service, Marketing, Social Media

Market Research 101: What is Sentiment Analysis?

Posted by TrendSource on 10/10/19 9:13 AM

Continuing with our introduction of TrendSource’s new Brand Health Suite, this week we are continuing Market Research 101 with everything you need to know about Sentiment Analysis.

What is sentiment analysis, what can sentiment analysis tell you, and how does it fit into a broader brand health tracking program? We’re here to explain and we feel great about it!

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Topics: Food Service, Marketing, Grocery, Retail, CPG, Manufacturing, Market Research 101, Brand Health, Sentiment Analysis

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