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Trusted Insight Trends Blog

Tofu, Beyonce, and Panel Surveys: Meatless Goes Mainstream

Posted by TrendSource on 4/4/19 9:38 AM

When Beyoncé, reigning queen of all that is pop and popular, took over the world for those two weekends in Coachella (hereafter known as BeyChella), she had spent the previous months eating vegan, reclaiming her legendary curves less than a year after giving birth to twins. No, this isn’t just your humble blogger’s latest attempt to remind the world that he was there, witnessing the defining concert of our generation and falling in love (but, yeah, it kinda is), it is about the mainstreaming of plant-based diets.

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Topics: Market Research, Marketing, CPG, Panel Surveys, vegan, Beyoncé

Functional Foods, Better-for-You Beverages, and Retail Market Research

Posted by TrendSource on 2/14/19 8:59 AM

Nowadays, it’s not enough for food to feed us. Today’s consumer wants functional foods and beverages, ones that not only satisfy cravings and fill the tummy, but also bring along health benefits like a boosted immune system, shinier hair, better digestion, and of course weight loss.

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Topics: Market Research, Marketing, Retail, CPG

Our 9 Most Popular Market Research Blogs of 2018 (and two that must have slipped under the radar)

Posted by TrendSource on 12/27/18 9:02 AM

Most of you are likely already on vacation as we write this—it’s already pretty quiet in TrendSource’s halls, and just because your humble blogger has nothing better to do on a Thursday-before-Christmas afternoon, doesn’t mean you don’t either.

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Topics: Marketing, Retail, CPG, Manufacturing, C-Store, Beyoncé

The Five Most Tone-Deaf Marketing and Advertising Campaigns of the Last Decade (And How Market Research Could Have Helped)

Posted by TrendSource on 12/20/18 9:36 AM

Marketing is like playing the kazoo—sure it seems, and oftentimes is, easy, but you’re still gonna occasionally hit the wrong note. It happens to everybody (some more publicly than others) but the more advertising and marketing market research put in, the better they safeguard themselves, but it can’t entirely be prevented. We should know. We’ve had the occasional misfire ourselves.

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Topics: Market Research, Marketing, Retail, CPG, Beyoncé

How Bud Light is Trying to Keep Up with Shifting Tastes (hint: Beverage Industry Market Research)

Posted by TrendSource on 12/11/18 11:23 AM

Lately it seems as though Bud Light has fewer and fewer buddies.

Facing challenges from the domestic craft beer revolution, foreign imports, and wine and spirits, brands like Bud Light have seen their sales and market share erode over the past several years.

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Topics: Millenials, Marketing, CPG, Tom Brady, Beverage

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