Most of you are likely already on vacation as we write this—it’s already pretty quiet in TrendSource’s halls, and just because your humble blogger has nothing better to do on a Thursday-before-Christmas afternoon, doesn’t mean you don’t either.
Marketing is like playing the kazoo—sure it seems, and oftentimes is, easy, but you’re still gonna occasionally hit the wrong note. It happens to everybody (some more publicly than others) but the more advertising and marketing market research put in, the better they safeguard themselves, but it can’t entirely be prevented. We should know. We’ve had the occasional misfire ourselves.
Lately it seems as though Bud Light has fewer and fewer buddies.
Facing challenges from the domestic craft beer revolution, foreign imports, and wine and spirits, brands like Bud Light have seen their sales and market share erode over the past several years.
It’s been quite the year for rebranding. IHOP went all IHOb on us, AdWords became Google Ads, and now Weight Watchers is dropping the “eight” and “atchers”, rebranding itself WW.
Gosh, Papa John Schnatter didn’t just step in it this summer, he tracked it into the house and got it all over the carpet. You probably know what we are talking about so, at this point, we don’t need to rehash the messy particulars, but head here for the initial story and here for a postmortem if you require either. Yikes.