You don’t need me to tell you what’s been happening in our country over the last two weeks, as mass protests have gained unprecedented momentum to redress the systemic racism that endangers and degrades Black people. And you certainly don’t need me to tell you what’s right and wrong--hopefully you’ve already figured that one out for yourself, and, besides, this is a market research blog.
In what has become an annual tradition the first week of every year, Coachella announced its 2020 lineup and, as always, it’s basically everybody who’s anybody. Frank Ocean! Lana Del Rey! FKA twigs! (And that’s just Sunday!)
What is sentiment analysis, what can sentiment analysis tell you, and how does it fit into a broader brand health tracking program? We’re here to explain and we feel great about it!