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Kids Menus Are Growing Up: What the Food Industry Market Research Says

Posted by TrendSource on 1/9/20 9:00 AM

Alright, let’s do this! It’s a new year, a new decade! 

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Topics: Market Research, Food Service, Millenials, Food, Alcohol

WIth Penney's, JC Penney Going All-In on Retail Market Research

Posted by TrendSource on 11/7/19 9:30 AM

JC Penney’s is trying not to be your grandparent’s department store. The ageing and endangered chain of department stores opened a new concept last week in Hurst, Texas, roughly 45-minutes away from their corporate headquarters in Plano. 

There, customers will find a reimagined retail space with new services and amenities, spas and salons, food and beverage options, lounges galore, and children's entertainment spaces, all in the name of drawing and maintaining sustainable foot traffic and sales.

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Topics: Market Research, Millenials, Retail, Digital Technology

Beverage Industry CPG Market Research: Hard Seltzer Riding that Summertime Magic

Posted by TrendSource on 5/9/19 7:53 AM

“You can feel it in the streets, on a day like this, that heat, it feels like summer.” That’s right, from Gambino’s lips to our ears, it’s that time of year again; dig into the closet, unpack your seersuckers and white linen pants: summer is almost here!

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Topics: Market Research, Millenials, Retail, CPG, Alcohol

Legacy Manufacturers on the Decline? What the CPG Market Research Says

Posted by TrendSource on 2/21/19 9:19 AM

We all know that CPG is hurting, but we also know it’s not going anywhere. Unless we all roll up our sleeves and dig into an agrarian renaissance, we will always need consumer packaged goods—that’s not changing unless we all start farming. And I for one do not farm.

What’s changing, then, is where, how, and from whom consumers are getting these goods. Formerly the exclusive territory of CPG titans like Unilever and Kraft, CPG is increasingly fragmented and less monolithic.

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Topics: Market Research, Millenials, Grocery, Retail, Digital Technology, CPG, Manufacturing, Tom Brady

How Bud Light is Trying to Keep Up with Shifting Tastes (hint: Beverage Industry Market Research)

Posted by TrendSource on 12/11/18 11:23 AM

Lately it seems as though Bud Light has fewer and fewer buddies.

Facing challenges from the domestic craft beer revolution, foreign imports, and wine and spirits, brands like Bud Light have seen their sales and market share erode over the past several years.

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Topics: Millenials, Marketing, CPG, Tom Brady, Beverage

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