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Retail Market Research: Amazon’s Holiday Catalogue and Its Backward Path to Omnichannel

Posted by TrendSource on 10/22/20 10:10 AM

For the third consecutive year, Amazon has released a holiday toy “wishbook,” Joy Delivered, a paper catalogue containing literally thousands of items spread across 92 pages. Clearly intended to drive holiday gift purchases in households with children, the catalogue is already hitting its mark, it would seem. Indeed, according to the Krazy Coupon Lady, “Amazon’s Holiday Wish Book is Here and My Kids Are Going Nuts.”

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Topics: Market Research, Omnichannel, Retail, Digital Technology, Amazon

Casual Dining Market Research Offers Hope for the Haves, Worry for Have Nots

Posted by TrendSource on 10/15/20 9:32 AM

Casual dining has been in some trouble for a while now--let’s recall that even before March of this year, the segment was getting t-boned, undercut in cost and value proposition by fast casual, and rendered generic and dated by upstart independent eateries. They were stuck in the middle, in every sense of the phrase--between generations, economic classes, and the urban/rural divide, fast casual was built for everybody but seemed to be appealing to relatively few. 

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Topics: Market Research, Food Service, Omnichannel, Delivery, COVID-19

Have Taco Bell and Shake Shack Found the Omnichannel Path Forward? What the Food Service Market Research Says

Posted by TrendSource on 8/27/20 9:30 AM

In the third week of March, when the coronavirus pandemic first started changing day-to-day life, we observed in this market research blog that these changes would likely impact QSRs more than any other segment. Their model was best suited for the pandemic’s attendant push to off-premise dining and their price point was right for a recession, they just had to figure out how to get people enrolled in their mobile apps and streamline their locations for omnichannel operations. 

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Topics: Market Research, Food Service, Fast Casual, Omnichannel, Digital Technology, COVID-19

TrendSource Market Research: COVID-19 is Accelerating Mobile Payment Adoption

Posted by TrendSource on 5/21/20 9:59 AM

My mother is my barometer for technological adoption--if my Mom asks me to help her figure something out on her phone or tablet, it is safe to assume it’s going from mostly mainstream to fundamental fact of life. So when Mom hit me up a few days ago asking about GooglePay, I had two thoughts in succession: 1) Ugh, Lord give me strength as I guide her through this, and, 2) It might be time to blog about mobile payments again.

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Topics: Food Service, Omnichannel, Retail, Digital Technology, Mobile Technology, COVID-19

Retail Market Research: How Coronavirus Has Accelerated the Race to Omnichannel

Posted by TrendSource on 5/11/20 9:27 AM

As retailers prepare to reopen their doors, there are immediate needs to be addressed: Compliance with local restrictions, realigning resources, and, most importantly, ensuring employees and customers both feel and are as safe as possible. 

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Topics: millennials, Market Research, Online, Omnichannel, Retail, Digital Technology, COVID-19

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