Foot traffic is hard for retailers to come by these days and, in a truth socked in irony, this is also the case for purveyors of footwear. Amidst the e-commerce revolution, legacy footwear retailers are finding creative ways to bring consumers into their brick-and-mortar stores, and to hedge against the future by investing in e-commerce technology.
As any veteran (and some neophytes) of e-commerce know, delivery is convenient until it isn’t. It’s wonderful when you come home to find packages safely waiting for you on your doorstep or in your lobby, and all the more satisfying when you happen to actually be at home to receive delivery (yes, I’m talking about you, dearest newly-acquired Ted Baker jacket).
Have you seen those Walmart and Google Home commercials yet?
They've got some big news to share, or at least they hope it will be big news. Walmart has joined Google Express—Google's online shopping and delivery platform—as the companies join forces in an effort to craft an Amazon buster.
Since mid-2015, Amazon has been taking it to the courts, so to speak. For over two years, they have been pursuing legal remedies to a growing cancer in their otherwise healthy operation: fake reviews. According to a press release, their legal strategy seeks to eliminate “the ecosystem around fraudulent reviews in exchange for compensation,” and vows to “continue to taking enforcement and legal action…as long as this type of abuse exists.”
Leading CPG Manufacturers Called to the Table
“Times are changing.” So begins Amazon’s invitation to an upcoming meeting with the nation’s leading food manufacturers. There, Amazon will encourage manufacturers to radically rethink how they produce and package their products by prioritizing direct-to-consumer ship-ability over brick-and-mortar display-ability. In a retail environment where online commerce has undeniably reached the “tipping point,” it no longer makes sense, they will argue as kings of the e-commerce hill, to produce and package goods with store shelves in mind.