Nike is quitting the cult of Amazon, opting to end its two-year pilot wholesale partnership with the online retailer, pursuing instead its own Direct to Customer (DTC) platforms while also strengthening key retail relationships with particular omnichannel retailers. It’s not a total break up, however, as Nike noted its app will continue to run on Amazon Web Services (AWS), so, yeah, there’s that.
Celebrity increasingly drives digital purchases—as we described last week, this is already happening in fashion where Rihanna and Kylie Jenner are as hot as hot can be. But does celebrity drive restaurant traffic?
Rihanna—the only popstar whose wattage can hold a candle to Beyoncés, the most fashionable lady in the business this side of Janelle Monáe, and righter of retail wrongs—debuted her newest venture, a hyper-luxury fashion brand called Fenty.
Foot traffic is hard for retailers to come by these days and, in a truth socked in irony, this is also the case for purveyors of footwear. Amidst the e-commerce revolution, legacy footwear retailers are finding creative ways to bring consumers into their brick-and-mortar stores, and to hedge against the future by investing in e-commerce technology.
As any veteran (and some neophytes) of e-commerce know, delivery is convenient until it isn’t. It’s wonderful when you come home to find packages safely waiting for you on your doorstep or in your lobby, and all the more satisfying when you happen to actually be at home to receive delivery (yes, I’m talking about you, dearest newly-acquired Ted Baker jacket).