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Celebrity Chefs, Food Service Market Research, and Drawing Traffic

Posted by TrendSource on 6/13/19 9:25 AM

Celebrity increasingly drives digital purchases—as we described last week, this is already happening in fashion where Rihanna and Kylie Jenner are as hot as hot can be. But does celebrity drive restaurant traffic?

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Topics: Market Research, Food Service, Online, Social Media, Food

What Rihanna’s Fenty Fashion Line and Retail Market Research Tell Us About Fashion's Future

Posted by TrendSource on 6/6/19 9:35 AM

Rihanna—the only popstar whose wattage can hold a candle to Beyoncés, the most fashionable lady in the business this side of Janelle Monáe, and righter of retail wrongs—debuted her newest venture, a hyper-luxury fashion brand called Fenty.

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Topics: Online, Strategic Consulting, Omnichannel, Retail, Fashion, Beyoncé

How DSW and Foot Locker Use Retail Market Research to Prepare for the Digital Future

Posted by TrendSource on 3/7/19 9:45 AM

Foot traffic is hard for retailers to come by these days and, in a truth socked in irony, this is also the case for purveyors of footwear. Amidst the e-commerce revolution, legacy footwear retailers are finding creative ways to bring consumers into their brick-and-mortar stores, and to hedge against the future by investing in e-commerce technology.

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Topics: millennials, Online, Retail, Digital Technology, Amazon

Omnichannel Market Research: UPS Access Points, Convenience Stores, and The Dreaded Last Mile

Posted by TrendSource on 1/31/19 9:49 AM

As any veteran (and some neophytes) of e-commerce know, delivery is convenient until it isn’t. It’s wonderful when you come home to find packages safely waiting for you on your doorstep or in your lobby, and all the more satisfying when you happen to actually be at home to receive delivery (yes, I’m talking about you, dearest newly-acquired Ted Baker jacket).

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Topics: Market Research, Online, Omnichannel, Delivery, Amazon, C-Store

Google + Walmart = Amazon Buster? A Competitor Analysis

Posted by TrendSource on 12/21/17 9:25 AM

Have you seen those Walmart and Google Home commercials yet?  

They've got some big news to share, or at least they hope it will be big news. Walmart has joined Google Express—Google's online shopping and delivery platform—as the companies join forces in an effort to craft an Amazon buster.

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Topics: Online, Competitive Intelligence, Retail, Manufacturing, Amazon

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