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Trusted Insight Trends Blog

Market Research 101: What is a Panel Survey?

Posted by TrendSource on 7/18/19 9:02 AM

Yeah, we know it’s summer, but at TrendSource, school is about to start up again. That’s because we are starting a new blog project, Market Research 101. Each week, we will break down a particular market research methodology, explaining what is is, how it’s used, and everything else you need to know. First up, Panel Surveys!

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Topics: Market Research, Grocery, Retail, CPG, Panel Surveys, Food, Market Research 101

Cheesecake Factory Goes Fast Casual, Now It's Time to Put in the Food Industry Market Research

Posted by TrendSource on 5/16/19 8:55 AM

The Cheesecake Factory, everybody’s favorite ‘everything under the sun’ casual dine-in, is going fast casual, rolling out a piloted pan-Asian fast casual concept in a tony Los Angeles suburb. The new location, called the Social Monk (more on the name and the monk later) will look to capitalize on food service and fast casual trends, and when an avowed leader of the casual dine-in segment is jumping into the fast casual life raft, it merits some contemplation (yes, that is a monk joke).

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Topics: Market Research, Food Service, Customer Intercepts, Fast Casual, Panel Surveys, Shopalong, Food

Anheuser Busch Acquires Cutwater, Needs Beverage Industry Market Research Moving Forward

Posted by TrendSource on 4/11/19 8:18 AM

Gosh, it must seem like we always want to talk about booze at TrendSource, but did you hear that beer giant Anheuser Busch, part of the ABInBev conglomerate, recently purchased Cutwater, upstart distiller and crafter of canned cocktails?  Honestly this market research blog just follows the news and, these days, and lately it all seems to come with an alcohol content.

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Topics: Market Research, CPG, Panel Surveys, Beverage, Alcohol

Tofu, Beyonce, and Panel Surveys: Meatless Goes Mainstream

Posted by TrendSource on 4/4/19 9:38 AM

When Beyoncé, reigning queen of all that is pop and popular, took over the world for those two weekends in Coachella (hereafter known as BeyChella), she had spent the previous months eating vegan, reclaiming her legendary curves less than a year after giving birth to twins. No, this isn’t just your humble blogger’s latest attempt to remind the world that he was there, witnessing the defining concert of our generation and falling in love (but, yeah, it kinda is), it is about the mainstreaming of plant-based diets.

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Topics: Market Research, Marketing, CPG, Panel Surveys, vegan, Beyoncé

PARTY by Taco Bell: How Food Service Market Research Keeps the Party Going

Posted by TrendSource on 11/27/18 10:04 AM

At TrendSource, we like to take our holiday partying to San Diego’s historic Lafayette Hotel in lovely North Park, but for those with more elastic, or perhaps ironic, tastes, Taco Bell is offering “the next generation of modern entertaining,” officially inviting customers to “book your next party at the only logical place: Taco Bell.”

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Topics: Food Service, Millenials, Social Media, Digital Technology, Panel Surveys, Food

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