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How Health and Safety Market Research Can Help Retailers Enforce Mask Policies

Posted by TrendSource on 7/30/20 9:04 AM

Last week, we described the nearly untenable position retailers find themselves in as they necessarily mandate in-store mask use for locations across the country but do so without a national order in place, leaving them to enforce policies even in states that do not require masks at this time.  As we asked last week, how, particularly as the mask divide gets increasingly contentious, are retailers to enforce their policies?

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Topics: Market Research, Competitive Intelligence, Retail, Panel Surveys, Brand Health, COVID-19

How Grocery Outlet Used Grocery Market Research to Make Value its own Reward

Posted by TrendSource on 12/5/19 9:00 AM

Grocery Outlet Bargain Market, which recently went public and now trades as GO, just keeps on GOing. In their first earnings report, the company posted double-digit sales increases, beat their earnings forecast, and increased same-store sales by 5.8%. They’ve posted fifteen (15!) consecutive years of positive comps, hitting in $1.25 billion in net sales in the first half of 2019, up 11.2% from their $1.13 billion in the previous year. 

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Topics: Market Research, Grocery, Panel Surveys, Shopalong, Alcohol

Pedialyte, Market Research and Alcohol-Induced Dehydration

Posted by TrendSource on 9/26/19 8:15 AM

Pedialyte is growing up. Abbott’s life-saving rehydration product formerly marketed to parents of diarrhea-dehydrated children now wants to save adults from a different kind of dehydration, the kind that comes from drinking one (or seven) too many adult beverages.

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Topics: Market Research, Retail, CPG, Panel Surveys, Shopalong, Beverage, Alcohol, Sentiment Analysis

Market Research 101: What is a Panel Survey?

Posted by TrendSource on 7/18/19 9:02 AM

Yeah, we know it’s summer, but at TrendSource, school is about to start up again. That’s because we are starting a new blog project, Market Research 101. Each week, we will break down a particular market research methodology, explaining what is is, how it’s used, and everything else you need to know. First up, Panel Surveys!

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Topics: Market Research, Grocery, Retail, CPG, Panel Surveys, Food, Market Research 101

Cheesecake Factory Goes Fast Casual, Now It's Time to Put in the Food Industry Market Research

Posted by TrendSource on 5/16/19 8:55 AM

The Cheesecake Factory, everybody’s favorite ‘everything under the sun’ casual dine-in, is going fast casual, rolling out a piloted pan-Asian fast casual concept in a tony Los Angeles suburb. The new location, called the Social Monk (more on the name and the monk later) will look to capitalize on food service and fast casual trends, and when an avowed leader of the casual dine-in segment is jumping into the fast casual life raft, it merits some contemplation (yes, that is a monk joke).

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Topics: Market Research, Food Service, Customer Intercepts, Fast Casual, Panel Surveys, Shopalong, Food

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